Dubai Delegation ATTRACTS INDIAn shoppers With THE Biggest Ever Gold
& Jewellery Promotion
·
Gulzar Theatre Fiesta, Indian Republic Day Kavi Sammelan
& Mushaira among power packed international performances
·
Chance to own world’s longest gold chain
- Dubai Celebration Chain, a piece of history
·
DSF has attracted 56 million visitors
who spent a total of AED 145 billion from 1996 to 2014
·
DSF 2015 to be the grandest ever and is
being promoted with the slogan “20th Anniversary – A Journey of Celebrations”
Mumbai: As Dubai gears up to celebrate the 20th anniversary of Dubai Shopping Festival,
key
representatives from Dubai Gold and Jewellery Group arrived in Mumbai with the
biggest ever gold and jewellery promotions. Packed with amazing offers and
raffle prizes, the 32-day celebrations that will begin on January 1, 2015, and
for the first time attempts to feature the world’s longest gold chain besides
offering a chance for shoppers to win up to 100 kgs of gold, 40 carat of
diamond solitaires.
“We know the fondness
that this country holds for gold. So, we have come here to extend a special
invitation to you all,” commented Mr.
Tawhid Abdullah Abdullah, Chairman of Dubai Gold & Jewellery Group. “This
is the 20th anniversary of DSF and a milestone year for us. To make
the experience memorable, we in association with Dubai Festival & Retail
Establishment (DFRE), the organizers of Dubai Shopping Festival, have attempted
to manufacture the world’s longest handmade gold chain, aptly termed as the Dubai Celebration Chain, with a minimum
length of 5 kilometres. With the
advanced booking facility, if the demand goes up the chain will be extended to
8 kilometres. The gold that will be used for manufacturing the chain would
weigh about 180 kilos. The chain will be assembled in public, in the presence
of media and representatives of Guinness World Records. This will be displayed
in Deira Gold Souk in Dubai prior to DSF for public viewing. We hope to finish
the manufacturing process and assemble the chain for display
on January 2, 2015,” added Mr.
Abdullah.
This 20th
DSF has also marked another historical first with the organizers of the Dubai
Shopping Festival (DSF) and DGJG being joined by the World Diamond Mark
Foundation (WDMF), the global diamond industry body that is taking care of
generic diamond promotion campaigns worldwide, promoting diamonds in the luxury
consumer sector. In its cooperative framework with DGJG and DSF, the promotion
of diamonds and diamond jewellery in the UAE and the Gulf region will be
sponsored by World Diamond Mark Foundation.
Dubai Shopping Festival is
unlike any other event in the world and is an experience made all the more
memorable by the presence of 500 retail outlets offering unbelievable prices on
celebrated brands, several international and regional events, and the chance to
take home prizes worth millions of dirhams. It is expected to showcase one of
the largest collections of the trendiest and latest fashion products,
jewellery, gadgets and other extravaganza for discerning shoppers.
“India is a key market for
us as a large number of people from India visit Dubai during DSF. The popularity
of Dubai’s gold promotions amongst Indians is evident by the large number of
winners from India. Last year, the 32 days mega promotions saw 28 number of DSF
daily gold winners from India. We anticipate a greater number of shoppers from
India to win at DSF 2015. Dubai is
perhaps the only place in the world where one can buy the latest designs in
gold jewellery in all the major karatages. In addition, shoppers have the
choice of buying the best collections in diamond and pearls. All jewellery in Dubai
carries the manufacturer’s stamp of quality assurance,” said Mr Abdulla.
Shoppers spending AED 500
at any of the participating retail jewellery outlets will be entitled to a
raffle coupon that will give them the chance to win 1 kg of gold and 1 carat
diamond jewellery every day during DSF and 5 kg of gold as weekly prizes. On
top of this fantastic offer at the end of the festival, there will be a mega
prize draw giving a chance to win a whopping 40 kilos of gold, which will be
distributed among four lucky winners, in addition to 8 ct. carat diamond (sponsored by World Diamond Mark Foundation) jewellery prize. The
promotion is also available on the purchase of diamond jewellery, pearls and
watches worth AED 500 that will entitle the shoppers with two raffle coupons,
thereby increasing the chance to win. One can also win gold coins every hour by
sending their raffle coupons numbers through SMS to over 5 radio stations and
stand to win a total 8 kilos of gold.
Over the years, Dubai Gold &
Jewellery Group has given away over 734 kgs of gold and 41 ct of diamonds
during the various editions of Dubai Shopping Festival and Dubai Summer
Surprises. Since its inception, DGJG has associated with DSF for 20 years as a
key sponsor; today the Dubai Shopping Festival has grown to an international
stature and is a key event that people all over the world look forward to.
Commenting on this special
DSF 2015 campaign, Her Excellency Laila
Mohammed Suhail, CEO of Dubai Festivals & Retail Establishment (DFRE),
an agency of the Department of Tourism and Commerce Marketing (DTCM),
concluded, “Over the course of
the last two decades, the Dubai Shopping Festival and the Dubai Gold and
Jewellery Group, have been very closely linked together and we have seen the
growth and the development that we have achieved over these years. Together we
have helped to boost Dubai’s reputation as a world-class destination for
shopping and entertainment and today, this stunning growth has resulted in
calling Dubai the “City of Gold”.
-ENDS-
About
Dubai Gold & Jewellery Group
Dubai Gold
& Jewellery Group (DGJG) is a non-profit group, formed with the support of
the Dubai Department of Economic Development, representing the entire gamut of
the gold and jewellery trade in Dubai, including bullion manufacturing,
wholesale & retail. The aim of establishing the body was to promote the
interests of the fraternity through liaising with various government and
non-government organizations and spearheading various member beneficial
initiatives. From being a group of Jewellery retailers who came together to
support the first edition of the DSF in the year 1996, today the Dubai Gold
& Jewellery Group has grown to a prestigious trade body that has more than
600 members committed to develop and sustain Dubai’s vision as the ‘City of
Gold’ and the ‘jewellery destination of the world’. The group has been a key
sponsor of Dubai Shopping Festival since its inception and for the 20 years has
given away 734 kgs of gold and 41 ct diamonds as prizes during mega gold and jewellery
promotions.
About Dubai
Festivals and Retail Establishment (DFRE)
As the pioneer organizer of events and
festivals, DFRE is responsible for positioning Dubai as a world-class shopping
and tourism destination. Each year it works with its retail and leisure
partners to organize the internationally renowned Dubai Shopping Festival and
Dubai Summer Surprises, as well as oversee annual events such as Ramadan in
Dubai, Eid in Dubai and Modhesh World, plus the Dubai Motor Festivals and Dubai
Food Festival. DFRE is an agency of Dubai’s Department of Tourism and Commerce
Marketing.
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