CARE WORLD TV’S NEW SERIES ‘F – FACTOR’ TO ERADICATE THE FACTOR OF FEAR IN FOOD

Test Everyday Consumables For Adulteration, At Home

Mumbai: The first and largest healthcare satellite channel in Asia, Care World TV will host a new series, ‘F – Factor’ to help people deal with the nuisance of food adulteration. The fifty-two episode series will have well-known microbiologists on the show, who will demonstrate simple Do-It-Yourself (DIY) tricks and tips of testing food products at home. The series will be aired from July 1^st and is aimed at informing viewers about different types of adulteration in various food items. The emphasis of the show will be to educate viewers about adulteration and its harmful health effects and will also inform them about different types of packaging done for different food items.

“Food adulteration has become so common that almost everyone is suffering from its consequences. Being a health and wellness channel it is our prime concern to alert and educate our viewers about the existing malpractices and identify ways to counter it,” says Mr. Ajit Gupta, Managing Director, Care World TV. “We have set out on a mission to fight this malpractice that is rampant in the market and which is affecting people’s health. Each show will demonstrate different everyday food items like fruits, sugar, ghee, ice-cream, sweets, milk among others and the experts will guide viewers with simple DIY experiments on how to trace possible adultery. By doing this at home one can at least become self-reliant and determine if what is being consumed is indeed safe,” he adds.

The series comes at a time when there apprehension in the minds of consumers over the toxic composition of chemicals in packaged food products. The series will also address certain aspects of labelled food products and educate buyers on identifying the elements that may be harmful for consumption.

“The tests on our shows will be simple and effective in identifying adulteration in food. For example sugar, an ingredient that is used in every household can be easily tested for adulteration with water. All one needs to do is add a little water to sugar and check if it leaves a chalky residue. If yes, it could mean that the sugar has been mixed with Calcium Carbonate which is extremely risky to the health, if consumed. Ideally sugar when diluted with water should be clear once dissolved. Most tests on the show will be as simple as this and we are sure that these simple experiments will help viewers tremendously,” says Mr. Gupta.

“Our objective is to help people safeguard their interests and take precautionary measures against health hazards. In today’s competitive market, some unethical companies may resort to misleading the consumer by misrepresenting facts in their communications or in extreme cases cut corners to capture market share. It is upto to consumer to carry out due diligences and protect their own and family’s health. We hope our viewers will benefit from F – Factor,” concludes Mr. Gupta.

About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed 7 years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.