INDORE TO PLAY HOST TO FHRAI’S 51ST ANNUAL CONVENTION

Indore To Play Host To FHRAI’s 51^st Annual Convention; To Showcase One Of The Biggest Ever Hospitality Extravaganzas

Shri Shivraj Singh Chauhan, Chief Minister, Madhya Pradesh; Dr. Mahesh Sharma, Union Minister of State For Tourism & Culture; Smt. Sumitra Mahajan, Hon’ble Speaker, Lok Sabha; Shri Amitabh Kant, Chairman, Niti Ayog; Among Others To Address The Inaugural Session In One Of The World’s Largest Congregation Of Hoteliers

Indore: The Federation of Hotel and Restaurant Associations of India (FHRAI), the 3^rd largest hotel and restaurant association in the world, will pivot its 51^st Annual Convention on ‘Brand India’. The convention will be held between 22^nd September and 24^th September, 2016 at Indore, MP.

“I am delighted to know that Indore is hosting the 51^st FHRAI convention,” said Shri Shivraj Singh Chauhan, Chief Minister of Madhya Pradesh in a written message to FHRAI. The Governor of Madhya Pradesh, Shri Ram Naresh Yadav, also expressed his pleasure and conveyed his welcome to the delegates and wished success to the convention. “This event will serve as an opportune platform to bring together key stakeholders for insightful deliberations on innovative strategies which can support the buoyant growth trajectory of India’s tourism sector,” wrote Dr. Mahesh Sharma, Union Minister of State, Tourism & Culture.

Inspired by the Hon’ Prime Minister’s vision based on the 5 Ts, ‘Talent, Tradition, Tourism, Trade and Technology’ the 51^st Convention will embody these as intrinsic part of the theme. One facet of the convention will draw emphasis on accommodating the increasing tourist arrivals in the country. The hospitality industry plans to take up the challenge to set up the required tourism infrastructure for this and complement the Government’s efforts to make Brand India the beacon of growth in both products and services.

“It’s a delightful moment for the Federation, our members and Indian hospitality industry. The annual convention has evolved as the most important event for an hotelier over the last 51 years. Our impetus this year will be ‘Brand India’ which will focus on the country’s diverse tourism portfolio that includes adventure, wellness, sports, MICE, eco-tourism, film, rural and religious tourism among others. The convention in Indore will be the single largest platform for hundreds of entrepreneurs to explore business opportunities, exchange ideas and strengthen business ties,” says Mr. Bharat Malkani, President, FHRAI.

The three-day convention will encompass several sessions and panel discussions on subjects ranging from Innovative ways of Financing Hotels & Restaurants, Trends in Interior Design, Maximizing Food & Beverage Revenue using Technology and Deployment of Mobile Wallets & Digital Marketing.

About Federation of Hotel & Restaurant Associations of India (FHRAI):

The Federation of Hotel & Restaurant Associations of India (FHRAI) is the apex body of the Indian Hospitality industry.  Founded in 1955, the association has diligently built on its rich legacy and is today privileged to serve as the leading voice of our industry and plays a seminal role in supporting the growth trajectory of India's hospitality and tourism sector. FHRAI provides a vibrant interface between the industry, government, regulatory bodies, academia, international organizations, civil society and the media.

About Hotel & Restaurant Association Western India (HRAWI):

The Hotel and Restaurant Association (Western India) is a 66 years old Association of Hotels and Restaurants in Western India. Its members include smaller Hotels up to 5-Star Deluxe categories. The bulk of its members like any growth economy are made up of budget hotels. HRAWI covers Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Goa and the Union Territories of Daman, Diu & Silvassa, and is considered to be the voice of the Hotel Industry. The association is part of the national body of Federation of the Hotels & Restaurants Associations of India (FHRAI), located in New Delhi, which was originally founded in Mumbai in 1950 by the late Mr. J.R.D. Tata.