Thursday, 28 May 2015

NOTED WRITER SANGEETA BAJPAI’S 'CHOO LEIN AASMAN' LAUNCHED IN MUMBAI BY AASHIRWAD


Mumbai: Sangeeta Bajpai’s second book, a collection of short stories was launched on Thursday, 28th May by the legendary actress and esteemed member of Parliament Smt. Hema Malini at Juhu. The launch was preceded by a seminar on women empowerment by eminent speakers in the presence of leading personalities from the field of cinema, literature and art.

Legendary actress Hema Malini with
Author Sangeeta Bajpai
The book is a collection of short stories with rich emotional bonding and sentimental values; and promotes woman empowerment.

Sangeeta Bajpai, a multifaceted creative personality, has been associated with Zee TV as a creative producer of programmes such as Amanat, Aashirwad, Rishtey, Antakshari, and SaReGaMa. She also has been associated with Balaji Telefilms and has worked on projects with Star Plus, Discovery and Disney. She also has been an active writer for several publications based in the United States and Australia. Her previous book, also a collection of short stories titled ‘Halki Si Dhoop’ was a success and the author credits her panache for writing skills to her literary and artistic background.

“Choo Lein Aasman is a cause and reason for celebration, to pause and evaluate, inspire and honor women in all its dignity, esteem and courage. A woman is a complete circle. Within her is the power to create, nurture and transform. Women’s empowerment should never be reduced to individual success stories. It should be about collective well-being. Stories in this book aim at this empowerment, giving a positive message not only about womanhood but reflects human values and bonding in general,” says Sangeeta Bajpai.

Her books have been released under the aegis of Maharashtra Hindi Sahitya Academy (a government body) and has been supported by Aashirward.

About AASHIRWAD: AASHIRWAD, a registered literary-social-cultural organization since its inception in 1969, has been proactively working for the promotion of literary and social activities catering to the needs of the society covering intellectuals, poets, writers, Journalists & Dramatists. Aashirwad has promoted Indian heritage and culture by successfully organizing various events like Film & TV Awards & Rajbhasha Awards with other events to promote national integrity.

Wednesday, 27 May 2015

J P SINGHAL FOUNDATION INSTITUTED TO MARK THE LEGEND’S 1ST DEATH ANNIVERSARY


Foundation To Keep The Legacy Of The Artist Alive & Promote Art

Mumbai: To commemorate legendary artist J P Singhal’s first death anniversary and to celebrate his life’s work, a Foundation has been instituted by his wife, Maya and sons, Dinesh, Rajeev and Sanjeev. The Foundation has been launched by his family with the dual objective of keeping his legacy alive as well as promoting Art.

“My father made his mark as a Calendar artist. This genre of art was very different from the
contemporary style adopted by painters of that era. With images that were realistic, distinct and clear, an overall look that was well-finished with soft, smooth and gentle controlled brush strokes, were his signature style paintings. Be it mythological themes, Indian beauties, filmstars or rural women, he evolved a style that was acclaimed by both the popular and critical audiences. But with printed calendars going obsolete, this form of art has become rare. J P Singhal Foundation will try to keep this legacy alive,” says Dinesh Singhal, Director, J P Singhal Foundation.

Born on 24th October 1934 at Meerut, he became a legendary name in the domain of Calendar Art in India and ruled the world of this art for more than thirty-five years. During this period J P Singhal painted over 2700 works, mostly in gauche, that were reproduced over 800 million times, making him the highest selling painter in India in any form. At a time, when fine art was the norm for calendars, Singhal singularly broke creative barriers and gave the genre much needed respectability and admiration among the critics. He drew inspiration initially from Masters like Chugtai, Raja Ravi Verma and Old Masters of Europe.

“After making his mark in Indian art, Singhal expanded on fine art with realistic mythologicals and bathing beauties and embraced the subject of rural folk of India which soon began to create a special interest within him. He realized that soon due to urban influences, the culture and dressing of the rural folk was bound to get corrupted and future generations would not even know of the past existence of this rich, age old culture. With camera in hand he travelled to the interiors of rural India to meet tribes where he observed their lifestyle, captured their images and later recreated them into paintings in a style unique to him; and thereby archived Real India on his canvas. Considering that he is the sole artist to have captured realistic images of the dying rural culture of India and which unfortunately has almost disappeared due to urban influence, the collection can be termed as a ‘National Treasure’. One can see the simplicity and the purity in his Art. The beauty of the Ajanta Caves, the Frescoes and the weather beaten textures on the walls of the Caves and the work done by artists of that genre later influenced him. Out of his passion for Ajanta he created beautiful paintings of Buddha,” says Pradeep Chandra, photographer and friend of J P Singhal for many years.

Singhal also had a long and successful stint in Bollywood, where, through his camera and styling, he conceived the creative feel of several blockbuster movies like Satyam Shivam Sundaram, Shaan, Border, Dil, Gadar-Ek Prem Katha, Hero, Henna, Betaab and over 150 other films. While working with his friend MF Husain on Gajgamini and Meenaxi, he was drawn towards contemporary art. His curiosity about this new style made him reinvent himself as a contemporary artist. He nurtured his feeling by creating a series of paintings in modern art. In his own words, to satisfy and pamper the child (Shishu) inside him, he made an attempt to create this art and enjoyed at the fullest while doing so.

He has received several National Awards for his Calendars and also for a Coffee Table Book on photographs of Bollywood Beauties.

“J P Singhal passed away last year on May 7, 2014 and with him a form of art that was strongly tied to his personality. Two years before his death he had held his first and last exhibition of his paintings at Jehangir. While death stole him from us, he was planning an exhibition of his iconic Bollywood photographs. He was amused by the fact that patrons felt his paintings looked like photographs and his photographs looked like paintings. Even though 800 million reproductions adorned the walls of Indian homes, most of the Originals were never made available to the public for viewing. The J P Singhal Foundation will seek to amend this by holding a series of exhibitions across the globe,” concludes Dinesh Singhal.


About J P Singhal: Born on 24th October 1934 in Meerut (U.P.), J P Singhal began painting at the age of ten. At around the age of twenty, his work got noticed in Dharmayug (a popular TOI publication of the time) leading to his first Calendar getting published, which also brought him to the city of Mumbai. Thereafter, he became a household name and no one could better him in fine art realistic paintings. His work included more than 2700 paintings and over 80 crore reproductions of the same on subjects varying from mythology to beauties, to day-to-day life scenes, children, street musicians, tribals, exotic botanical specimens, wildlife, famous temple  sculptures, Ajanta and many others. He also played a pivotal role in the world of Hindi cinema as a prolific Portfolio Specialist, Concept Shoots pioneer and publicity designer and went on to design creatives for over 150 films. He also has published two Coffee Table books dedicated to some of his niche work that include photographs and paintings of Ajanta Ellora and Actresses of Hindi cinema.

Thursday, 21 May 2015

CARE WORLD TV’S YOUTUBE CHANNEL POSTS RECORD BREAKING NUMBERS


Trend Story

Mumbai: Care World TV, the largest healthcare satellite channel in Asia is now also the leading healthcare network on YouTube. With five online channels and more in the pipeline, Care World has touched the two lakh subscriber base and has crossed a stunning twelve crore views on YouTube. The healthcare channel plans to digitize its content and has already partnered with some of the top content leaders in the digital sphere to expand its presence in this space.

The new move is in sync with the channel’s effort in reinventing itself to be widely accessible to anyone and everyone across the healthcare spectrum. Care World TV has partnered with Shemaroo Films, Rajshri Films and Culture Machine for digitizing its content. The network will continue to focus its efforts on the digital platform to remain competitive and provide accessibility to its audience.

Mr. Ajit Gupta, Managing Director, Care World TV
“Our aim is to revolutionize the healthcare sector and as a channel, a medium we understand that we can play a pivotal role in doing so. For seven years, as a satellite channel we’ve successfully connected the medical community with the masses. Now we want to walk with the times and explore the digital medium to be further effective in accomplishing the task. If it is any indication, the huge subscription base we have garnered on YouTube and which is increasing each day, taking steps to digitalize the platform seems only logical,” says Mr. Ajit Gupta, Managing Director, Care World TV.

Care World’s YouTube network presently has five channels that are online and their URL extensions can be searched for as Beauty Mantra, My Food Court; Love, Sex and Drama (LSD), The Daily Doctor and Care World Events. The channel is due to add the latest channel FitVit – your personal trainer, in the near future.

“All our YouTube channels are unique and address various subjects. Care World helps you become a better you with Do-It-Yourself videos covering everything from exercise, diet; and healthy living to style, makeup and fashion tips. All these programmes are meant to appeal as personalised content to the viewer and so we’ve maintained the highest quality of recording and streaming the shows. We are sure, this will not only enrich the audiences’ experience but also will set a new audio-visual benchmark in the field of healthcare,” says Mr. Ashok Singh, Creative Head, Care World TV.

“After creating these channels on YouTube we also plan to launch one more off line content channel on Daily Motion. Yupp TV and Roku TV are already running HD version of Care World TV. Care World’s future plan is to integrate all YouTube channels to one mobile application for easy accessibility to all our viewers around the globe,” concludes Mr. Gupta.

About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed 7 years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.

Thursday, 14 May 2015

HRAWI APPEALS TO THE PMO TO CONSIDER THE INDUSTRY AS INCLUSIVE OF TOURISM


National Tourism Policy 2015 Draft Neglects The Hospitality Industry

Mumbai: The Hotel and Restaurant Association of Western India (HRAWI) in reference to the latest draft on National Tourism Policy for 2015 although has appreciated the efforts to promote tourism, has also alleged that the policy has completely neglected the hospitality sector. The new policy that gives direct access to the Prime Minister’s Office (PMO) in deciding the course of the tourism sector does not spell out any developmental recommendations for the hotel industry. The draft aims at promoting India as ‘Must Experience’ and ‘Must Revisit’ destination and includes many aspects of Prime Minister Modi’s vision like Make in India, Swachh Bharat, Smart Cities, International Yoga Day and Skill Development.

HRAWI has appealed to the PMO for the sector to be given the deserved attention and to be considered an inclusive part of tourism. The letter suggests that hospitality and tourism are interdependent industries and to better tourists’ experience it is necessary that the government gives hospitality industry an equally deserving boost.

“There is very little doubt that under the leadership of Narendra Modi tourism will achieve new heights. The tourism sector is projected to contribute 6.7 per cent to the country’s GDP and hospitality which is one of its strongest pillars generates revenues that are estimated to be nearly 40 per cent of that figure. It goes without saying that a foreign tourist who visits India will need accommodation and is their basecamp for all explorations they do during their visit here. If hospitality as a sector is ignored then the service levels will definitely take a plunge leading to a bad experience for the tourist. So, irrespective of whether they had a good time visiting India, they will be left with a bad taste in the mouth. Hence we appeal to the PMO to revisit their draft on the policy and make provisions that will ascertain that the hospitality industry too gets the deserved attention,” says Mr. Bharat Malkani.

At present India’s share in world tourist arrivals is a mere 0.68 per cent. The new policy aims at taking this figure up to 1 per cent by the year 2020 and then up it another per cent by the year 2025.

“With each passing year, maintaining and operating a hotel business is becoming cumbersome. The policies, regulations, fees, taxes, licencing requirements and other laws that were put in place for better administration by the government are today mostly hindrances in smooth functioning of the business. Our stance, with all that is administrative in nature, is necessary and may continue but there are better and much more efficient ways in which it can be carried out. Multiplicity and recurring licencing policies can be easily eradicated from the system without affecting the core mandates as set by the government. We have even identified and shared ‘Single Window Clearance’ system with the authorities and this system is a key solution to making things simplified for both the parties involved. What more, it can be made applicable to all the states in the country where there is need to bring in ease of doing business and not just for the state of Maharashtra,” says Mr. Malkani.

An online single window clearance shopping cart will increase room inventory for the State and reduce room tariffs besides reducing waste of time and increase efficiency. A foreigner staying one extra night will increase forex revenue to Maharashtra Government at INR 599 crores per night.

“There is much that India can achieve in tourism, as has been rightly projected in the new tourism draft policy. However if its allied industries, specifically hospitality, is not given appropriate impetus, then I fail to see tourism gaining the desired traction. Hopefully, our appeal will be seen in positive light and hospitality as an industry will be given a voice too,” concludes Mr. Malkani.

About Hotel & Restaurant Association Western India (HRAWI)
The Hotel and Restaurant Association (Western India) is a 65 years old Association of Hotels and Restaurants, representing majority of Hotels and Restaurants across Western India, which covers Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Goa and the Union Territories of Daman, Diu & Silvassa and is more or less considered to be the voice of the Hotel Industry / Fraternity. The four Regional Associations form a part of the “Federation of Hotel & Restaurant Associations of India” (FHRAI) at the centre in New Delhi, which is our parent body. The Association is part of the national body of the “Federation of Hotel & Restaurant Associations of India”, which was originally founded in Mumbai in 1950, by the late Mr. J.R. D. Tata.

Tuesday, 12 May 2015

GUJARATI WRITER TOPPLES CHETAN BHAGAT IN APRIL BEST SELLER BOOK LIST


Ronnie Screwvala Tops The List, Followed By Aashu Patel & Chetan Bhagat

Mumbai: Top five best seller list for the month of April 2015 released by India’s leading book store, Granth, features debutant writer Ronnie Screwvala and Gujarati author Aashu Patel in the top two slots, ahead of India’s top rated writer Chetan Bhagat. In less than half a month of its release Aashu Patel’s thriller ‘Madam X’ is emerging as the most picked-up book, but is ranked second in the list. Ronnie Screwvala’s ‘Dream With Your Eyes Open’ tops the list with Chetan Bhagat’s ‘Half Girlfriend’ and Gillian Flynn’s ‘Dark Places’ marking the third and fourth spot respectively.

Aashu Patel is a renowned Indian writer who has written over twenty-five books in Gujarati has also been a leading journalist and editor of prominent Gujarati media. Madam X is a first in English for the best-selling Indian author that was released on April 15, 2015. A saga on Mumbai underworld, the book was launched by the renowned director Tigmanshu Dulia who also has formally announced his plans on adapting the book into a Bollywood film.

“Back in the nineties while I was into journalism, I extensively studied and tracked the underworld. It is during this period that I got acquainted with people from the underworld and this gave me the edge when I began writing plots around the subject. Madam X is perhaps the only female protagonist in the otherwise male dominated underworld,” says the author. “The story is about how a small-town girl’s ambition to make it big takes her on an unexpected, roller-coaster journey to becoming the protégé of an infamous don to eventually becoming the most dreaded gangster of the underworld.”

Aashu Patel after starting his career as a journalist in Gujarati, made his mark as a columnist and later a writer. He has 26 published books to his credit including a coffee table book on Prime Minister Narendra Modi.

Top 5 titles of April, 2015 (Granth Bookstore):
  1. ‘Dream with your eyes open’ by Ronnie Screwvala
  2. ‘Madam X’ by Aashu Patel
  3. ‘Half girlfriend’ by Chetan Bhagat
  4. ‘Dark places’ by Gillian Flynn
  5. ‘Something happened on the way to heaven’ by Sudha Murthy

Thursday, 7 May 2015

THE LATEST SEASON OF ‘ASK THE DOCTOR’ ON CARE WORLD TV INTRODUCES A FIRST OF ITS KIND SERVICE IN INDIA


Now Seek Second Opinion From Over 2000 Leading Doctors At One Place

Mumbai: Care World TV, the largest healthcare satellite channel in Asia announces the launch of a new season of its popular show “Ask the Doctor”. The “Ask the Doctor” programme is a first-of-its-kind show on television. The programme includes over 2000 doctors from hundreds of leading hospitals and over 500 key opinion leaders from across the globe. The new season will be complimented with a YouTube channel – The Daily Doctor. The programme has been schemed to benefit those in need of certainty in the opinion provided and reassurance of a better health outcome.

Care World TV provides second opinion on health and medical aspects. Our aim is to benefit the viewers and make doctors accessible to ones who need them the most. On our show, doctors from various disciplines like dermatology, nephrology, neurology, orthopaedics, oncology, trichology, homeopathy, Ayurveda, Unani among others, will provide suggestions on related health issues.

“As earlier stated, in addition to our television channel it will be available on YouTube and will be interactive.  While the television channel is christened “Ask the Doctor”, the YouTube version is named “The Daily Doctor.” Needless to say, the number of subscriptions to the online channel has been steadily rising and doctors are expecting a great outcome from this platform,” says Mr. Ajit Gupta, Managing Director, Care World TV.

Care World TV USA that was launched recently in the United States and has gained good traction from both the audiences as well as from the medical fraternity there. As a result, many specialists practising in the US are on board this programme and their valuable consultations will be available to Indian audiences as well.

“Part of airing the show requires the doctor to feel one with the audience and to achieve this class of presentation we’ve gone that extra mile in making the show as real as possible. Where doctors haven’t been able to visit the studio, we’ve gone to their clinics or hospitals to cover them and yet have managed to maintain the feel and texture of the programme,” says Mr. Ashok Singh, Creative Head, Care World TV.

Prior to this programme, Care World TV has catered to more than 3000 patients who have received second opinions from Subject Matters Experts (SME)s on ‘On Air  OPD -  Ask The Doctor’.

Mr. Ajit Gupta, Managing Director, Care World TV
“To facilitate more patients to have accessibility to the doctors, Care World TV has now launched a
patient consultation form wherein patients can now fill in their basic details and their health problems; and send it to http://www.careworldtv.com/for-viewers/ask-a-doctor. Besides this, doctors can be reached via SMS, over the phone and email. ‘Hume Aapki Fikra Hai’, I coined that phrase for our channel and want to live up to it; and I am sure when audiences watch the show, they will know why I say that,” concludes Mr. Gupta.

About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed 7 years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.