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Mumbai: Care World TV, the largest healthcare satellite channel in
Asia is now also the leading healthcare network on YouTube. With five online channels
and more in the pipeline, Care World has touched the two lakh subscriber base
and has crossed a stunning twelve crore views on YouTube. The healthcare
channel plans to digitize its content and has already partnered with some of the
top content leaders in the digital sphere to expand its presence in this space.
The new move is in sync with the
channel’s effort in reinventing itself to be widely accessible to anyone and
everyone across the healthcare spectrum. Care World TV has partnered with
Shemaroo Films, Rajshri Films and Culture Machine for digitizing its content.
The network will continue to focus its efforts on the digital platform to
remain competitive and provide accessibility to its audience.
Mr. Ajit Gupta, Managing Director, Care World TV |
“Our aim is to revolutionize the
healthcare sector and as a channel, a medium we understand that we can play a
pivotal role in doing so. For seven years, as a satellite channel we’ve
successfully connected the medical community with the masses. Now we want to
walk with the times and explore the digital medium to be further effective in
accomplishing the task. If it is any indication, the huge subscription base we
have garnered on YouTube and which is increasing each day, taking steps to digitalize
the platform seems only logical,” says Mr. Ajit Gupta, Managing Director, Care
World TV.
Care World’s YouTube network
presently has five channels that are online and their URL extensions can be
searched for as Beauty Mantra, My Food Court; Love, Sex and Drama (LSD), The
Daily Doctor and Care World Events. The channel is due to add the latest
channel FitVit – your personal trainer, in the near future.
“All our YouTube channels are
unique and address various subjects. Care World helps you become a better you
with Do-It-Yourself videos covering everything from exercise, diet; and healthy
living to style, makeup and fashion tips. All these programmes are meant to
appeal as personalised content to the viewer and so we’ve maintained the
highest quality of recording and streaming the shows. We are sure, this will
not only enrich the audiences’ experience but also will set a new audio-visual
benchmark in the field of healthcare,” says Mr. Ashok Singh, Creative Head,
Care World TV.
“After creating these channels on
YouTube we also plan to launch one more off line content channel on Daily
Motion. Yupp TV and Roku TV are already running HD version of Care World TV.
Care World’s future plan is to integrate all YouTube channels to one mobile
application for easy accessibility to all our viewers around the globe,”
concludes Mr. Gupta.
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