CARE WORLD TV TO REDEFINE WATCHING TV BY RIDING BIG ON OTT CONTENT

Niche Content Channels Find A New Broadcasting Haven In OTT Platforms

Mumbai: Care World TV, the largest healthcare satellite channel in Asia is now also one of the first to become available through a host of internet television broadcasting platforms. By embracing over-the-top content (OTT) which today is redefining the way audiences watch TV, Care World TV has put its viewers in the driving seat and has offered them to break away from the shackles of obligatory TV watching. As a niche content channel, Care World TV has found a new haven in broadcasting via the several OTT platforms presently available. This has led to viewers finding their favorite Care World content from wherever and whenever, rather than the channel scouting for its target audiences.

“Taking cue from our success in the United States where a majority of Care World TV USA audience accesses their favorite shows via the OTT platforms, we in India too have made the channel available through a host of these platforms. Apple TV, Roku and Yupp TV are some of the popular online content broadcasting platforms which are gradually making their way into Indian households. Television as a concept has radically changed in the last one decade and a growing set of niche audience’s interest is shaping the future of network programming,” says Mr. Ajit Gupta, Managing Director, Care World TV.

A recent survey suggests that YouTube, Netflix, and Facebook which did not exist a decade ago are the most accessed today for watching videos. 67 per cent of 18 to 49 year-olds admitted that watching a video today is very different from just a year ago.

“YouTube created a paradigm shift in the way content is delivered and watched. Today, it is the biggest platform for niche content providers and is most preferred by audiences because unlike TV it does not oblige viewers to watch what is being broadcasted but instead offers an option to watch what they choose. This has led to many small production houses mushrooming rapidly which create niche content and are successfully finding their own space. Daily Motion is another such audio-video streaming channel that lures niche content producers and Care World is available on this channel too,” adds Mr. Gupta.

Today, Care World TV is available via all of the major OTT platforms including its mobile app – Body Care. It has over three lakh subscribers on YouTube and is increasingly being viewed on Daily Motion. Its mobile app also has live streaming and is an interactive platform for patients to directly consult with medical practitioners.

“Niche content channels had to struggle to find space in the conventional mass channels that are available through cable and DTH. But the introduction and wide acceptance of OTT has changed this equation. Care World TV as a niche content channel that has been running shows dedicated to healthcare and wellness for the last nine years is today rediscovering an audience set that is approaching it because of their interest in it, as against it approaching audiences. We are affirmative that our viewers will appreciate our initiatives on making the channel accessible to them anywhere, anytime and such is the power of OTT,” concludes Mr. Gupta.

About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed nine years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.

CARE WORLD TV TO QUIZ VIEWERS ON HEALTH & WELLNESS – LAUNCHES ‘HEALTH QUIZ’

Win At Well-Being

Mumbai: India’s leading health and wellness television channel, Care World TV in an attempt to make well-being an interactive subject, has launched Health Quiz. A daily quiz session, Health Quiz will constitute simple but puzzling questions on wellness related subjects. The nine year old TV channel endeavors to evoke the minds and interests of viewers on diverse, critical health topics. Viewers are invited to respond via SMS and the result is announced on the same day. The winners also stand a chance to win exciting prizes.

“Health and wellness are subjects of importance to everyone yet it always remains a passive subject

Mr. Ajit Gupta, Managing Director, Care World TV

in the order of priorities. Most of the health issues when educated with a preventive course of action are met with a laid back attitude, unless it is an emergency. Our endeavor is to keep our viewers abreast of all such preventive measures and be equipped with knowledge on leading a fit and healthy life. Our interactive Health Quiz has been developed with the intention of making this possible and it has changed the scenario, grabbed attention and has compelled viewers to actively participate,” says Mr. Ajit Gupta, Managing Director, Care World TV.

Care World TV has brought an unprecedented interest in the health and wellness industry which is evident by the popularity of the channel, in this segment. While many others have attempted and are still debuting with some health dedicated time slots in their existing channels, Care World has captured the entire gamut of this sector. It is making progressive strides in this field, both to better the viewer experience and make the subject as interesting as it can get.

“Health Quiz was piloted for identifying viewers who have benefited with any or all of our shows. We kept receiving a steady trickle of entries to the quizzes we posted and over time we realized that this interaction would become another means for us to engage with the audience. Winners appreciated that we recognized them and we were pleased to know that it mattered to our viewers. This has encouraged us to extend Health Quiz across all our other digital platforms as well. Our health and wellness app – Body Care, is emerging as the next favorite platform for participants to participate in the quizzes,” adds Mr. Gupta. “For the first time in the history of Indian television, Care World TV is making an attempt to idealize health by making it a topic of active and interesting communication through Health Quiz. We are positive it will make a change,” he concludes.

About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed 9 years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.

CARE WORLD TV TAKES HEALTH & WELLNESS TO NEWER LEVELS OF VIEWER ENGAGEMENT – BECOMES THE 1ST TO LAUNCH ON APPLE TV

Care World TV Takes Health & Wellness To Newer Levels Of Viewer Engagement – Becomes The 1st To Launch On Apple TV

Mumbai: Care World TV, the leading global healthcare television channel is now the first to become available to audiences on Apple TV – America’s leading digital media player and a micro console. Besides being available on Apple TV, the wellness channel is also available on popular streaming player including Roku, Yupp TV and a host of other platforms.

“With technological advances the industry is going through a phase of transition. While Direct To Home (DTH) and cable is relevant today and will continue to remain relevant for a long time, it is also a fact that we are seeing action in digital media streaming services, as is evidenced by the success of movies and TV series providers like Netflix and Amazon. Care World TV intends to take advantage of opportunities offered by the new mediums and will be enhancing its presence in this sphere,” says Mr. Ajit Gupta, Managing Director, Care World TV.

The healthcare channel is a one-of-its-kind that hosts speciality shows dedicated to health, beauty, diet, wellness, sex and also has an interactive show where audiences can consult doctors directly.

“Care World TV has become synonymous with the world of health, fitness and wellness. Nine years ago, when we had set out to explore this domain and to bring to the audiences the crux of a wholesome, healthy lifestyle, we had imagined this day to come. The channel’s reach extends via a host of platforms including Android and iOS apps, online channels and the latest being the content streaming devices” adds Mr. Gupta.

“In the last one year, Care World TV has launched a slew of shows that address every possible physical and psychological aspect of human health. There perhaps is no subject on health and wellness that Care World TV has not incorporated and is a one stop for all kinds of topics on preventive healthcare. Our aspiration is to provide everyone access to legitimate advice on health and to meet this cause we will continue to evolve and better the quality and reach of our programmes,” concludes Mr. Gupta.

About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed 9 years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.

BODY CARE – AN APP FOR PREVENTIVE CURE ON iOS & ANDROID

India’s Only Holistic Mobile Wellness App, Launched

Mumbai: Care World TV - the first and largest healthcare satellite channel in Asia has announced the launch of its wellness mobile app ‘Body Care’. The app will give users access to unlimited videos on various wellness aspects ranging from beauty to diet, fitness to sex and yoga to astrology. Besides this, the app incorporates a personalised interactive feature that allows users to direct queries to Subject Matter Experts (SME)s and doctors to receive one-on-one consultation. The app interface is user-friendly and is available on both iOS and Android platforms. The app has been built with the dual intent of accessibility and privacy.

Ajit Gupta, Managing Director, Care World TV

“The health and wellness industry in India is embarking upon a new era of preventive wellness, as against curative wellness. Taking cue of the trend, we at Care World have yet again taken the lead in making available the resources into people’s hands, quite literally,” says Mr. Ajit Gupta, Managing Director, Care World TV. “With an inventory of over thirty thousand videos covering all aspects of wellness, delivered by experts from around the world, the app is a complete knowledge bank and guide on the subject for anyone who has a smart phone. The content is dynamically updated and will stream around two hundred videos per day in all different categories,” he adds.

In the last seven years of its existence, Care World TV as a medium has contributed much to the development and progress of this industry. Bridging the gap between the functionary and the beneficiary, Care World TV today is the epitome of health and wellness.

“Data suggests that online users in India, not just urban but also rural, access internet on their phones more than on other devices. Considering this, we wanted to reach out to a larger audience and an app works as the ideal solution. All video content on Body Care is HD quality and despite being in HD, one will not experience any buffering in the streaming. Each video clip may range between three and ten minutes with information that is clear, concise and comprehensive,” says Mr. Ashok Singh, Creative Head, Care World TV.

Today, contemporary media is omnipresent and becoming available on mobile apps has been the latest addition. However barring popular media, there are very few channels that air niche content which have taken lead in launching a mobile app. In the health and wellness domain, Care World TV has become the first to do so and has already gained tremendous response for its mobile app - Body Care.

“Over the last one decade, the health and wellness industry has come a long way in educating and familiarizing Indian audiences with the concept of wellness. We are proud to have played the role of torch bearers and pioneered the concept of wellness, ahead of its time. Today, we are happy that new players are joining the fraternity and are planning on launching wellness channels. This only indicates that the industry has evolved and is ready to move into the next phase of its growth. So, the launch of our wellness app comes at a great time and we are positive that it will create a new benchmark and which will be followed by many,” concludes Mr. Gupta.

About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed 7 years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.

CARE WORLD TV’S YOUTUBE CHANNEL POSTS RECORD BREAKING NUMBERS

Trend Story

Mumbai: Care World TV, the largest healthcare satellite channel in Asia is now also the leading healthcare network on YouTube. With five online channels and more in the pipeline, Care World has touched the two lakh subscriber base and has crossed a stunning twelve crore views on YouTube. The healthcare channel plans to digitize its content and has already partnered with some of the top content leaders in the digital sphere to expand its presence in this space.

The new move is in sync with the channel’s effort in reinventing itself to be widely accessible to anyone and everyone across the healthcare spectrum. Care World TV has partnered with Shemaroo Films, Rajshri Films and Culture Machine for digitizing its content. The network will continue to focus its efforts on the digital platform to remain competitive and provide accessibility to its audience.

Mr. Ajit Gupta, Managing Director, Care World TV

“Our aim is to revolutionize the healthcare sector and as a channel, a medium we understand that we can play a pivotal role in doing so. For seven years, as a satellite channel we’ve successfully connected the medical community with the masses. Now we want to walk with the times and explore the digital medium to be further effective in accomplishing the task. If it is any indication, the huge subscription base we have garnered on YouTube and which is increasing each day, taking steps to digitalize the platform seems only logical,” says Mr. Ajit Gupta, Managing Director, Care World TV.

Care World’s YouTube network presently has five channels that are online and their URL extensions can be searched for as Beauty Mantra, My Food Court; Love, Sex and Drama (LSD), The Daily Doctor and Care World Events. The channel is due to add the latest channel FitVit – your personal trainer, in the near future.

“All our YouTube channels are unique and address various subjects. Care World helps you become a better you with Do-It-Yourself videos covering everything from exercise, diet; and healthy living to style, makeup and fashion tips. All these programmes are meant to appeal as personalised content to the viewer and so we’ve maintained the highest quality of recording and streaming the shows. We are sure, this will not only enrich the audiences’ experience but also will set a new audio-visual benchmark in the field of healthcare,” says Mr. Ashok Singh, Creative Head, Care World TV.

“After creating these channels on YouTube we also plan to launch one more off line content channel on Daily Motion. Yupp TV and Roku TV are already running HD version of Care World TV. Care World’s future plan is to integrate all YouTube channels to one mobile application for easy accessibility to all our viewers around the globe,” concludes Mr. Gupta.

About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed 7 years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.

FOR THE 1ST TIME IN TELEVISION HISTORY, 100 EPISODES DEDICATED TO DIET – CARE WORD TV

One-Way Journey To Wellness, From Home – At Home

Mumbai: The first and largest healthcare satellite channel in Asia, Care World TV that had recently announced its plans to reorient its programmes towards Wellness, has announced its first programme for the season. ‘100 Days Diet Plan’ – the series is not only a first of its kind show but also is a well-researched and planned show on wellness that will be aired beginning the month of May. All episodes of the show have been shot in High-Definition (HD) with International feel and context. The programme aims at breaking certain notions about health diets and amplifying the goodness of a well-balanced diet, factoring in correct calories intake and appropriate nutrient levels.

100 Days Diet Plan_Host & Nutritionists with
Mr. Ajit Gupta, MD, Care World TV

The series is an all encapsulating Wellness diet regime that assures, if followed, will not only address the health quotient of an individual or family but also will make it equally interesting to the palate.

“Wellness is an everyday state of being and maintaining a well-balanced diet is the key to healthy living. ‘100 Days Diet Plan’ is designed to educate, clear misconceptions and most importantly bring a disciplined effort towards following a diet to attain wellness,” says Mr. Ajit Gupta, Managing Director, Care World TV.

“Today consumption of supplements, promoted by nutraceutical companies, is trending. Many may

not even know why they are consuming supplements and are unaware that the same constituents that go into its making can be consumed as simple, home-made food diets. The series is, hypothetically speaking, a hundred page menu card that will help one dish out everyday meals which will eliminate the need for consuming such supplements. Diets beginning with breakfast to addressing even night cravings will be prescribed by our panel of dietitians and nutritionists,” adds Mr. Gupta.

The TV channel has also leveled up its production facility to leave no stone unturned in presenting the show with world-class style. “To match the ideology of the show it is important to deliver it in contemporary style. We've taken efforts to build the studio to reflect its objective and audiences can enjoy viewing the same in 4K resolution,” says. Mr. Ashok Singh, Creative Head, Care World TV.

In the last 10 – 15 years, sales in the nutraceutical markets have seen an unprecedented spike. A couple years ago, the sale of supplements in this market stood at US $96 billion worldwide and is expected to show a CAGR between 6% - 7%.

“The diet industry is nearly a US $60 billion-a-year business globally and the Indian market is becoming a major player in this sector. The need for consumption of such processed, packaged diets stems from the need of wanting a healthy body for many in the urban populaces. Most people are concerned about their weight and may resort to dietary supplements that are available in the market. However, there is no such thing as ‘one size fits all’ in dieting and consuming such foods may prove futile in achieving the end result. Our series aims at completely eliminating the need for supplements intake and instead promotes indulging in a wholesome, nutritious, healthy diet as a habit,” concludes Mr. Gupta.

About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed 7 years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.

CARE WORLD TV TO REVAMP ITSELF WITH REINVENTED PROGRAMMING

‘Wellness’ To Be The New Theme

Mumbai: Care World TV, the seven-year-old health and fitness television channel will be revamping itself to address the fast evolving lifestyles of the urban population. The first and largest healthcare satellite channel in Asia has already set up a new state-of-the-art studio at its Mumbai office and has kept ready 1000 hours of content on new wellness programmes that will be both informative and Do It Yourself (DIY) in nature. From aerobics to traditional massages, yoga to fitness gyms, diet and nutrition to healthy cooking, the new avatar of the TV channel will reinvent the subject matter on Wellness.

In its successful seven year run, Care World TV has produced more than 4000 hours of content related to health and fitness. Over 1200 subject experts and 1000 Key Opinion Leaders (KOLs) from the sector lend their expertise on healthcare through this TV channel.

Mr. Ajit Gupta, Managing Director, Care World TV

“Keeping in tune with the boom in the healthcare Industry and the increased health awareness of the public in general, we have designed new programmes that will be in sync with the times. While continuing to be in the health domain, it has been a conscious thought to create content on Wellness as the trend in this industry has been witnessing tremendous appreciation. Hence, with thorough research and interactions with top subject experts, Care World TV has planned to focus content on Wellness,” says Mr. Ajit Gupta, Managing Director, Care World TV – Asia.

With this latest revamp, Care World TV will yet again become the one and only satellite TV channel to create innovative and interactive content on Wellness.

“To produce high quality content, Care World TV has now moved the entire production and channel operations into a new 12,000 square feet, technologically equipped studio at Andheri, Mumbai. On the one hand we are working to create explicit content and on the other we are trying to shoot some material on 4K as visual quality matters a lot to the audience. Our future shows will have an international and contemporary feel with classy presentation, state-of-the-art production values and exclusive content,” says Mr. Ashok Singh, Creative Head, Care World TV.

The exclusive healthcare channel, which launched its United States of America (USA) edition, marked yet another milestone by crossing eight crore hits and signing up 1.75 lac subscribers for its YouTube channel.

“We plan to offer various innovations in customized and interactive programming thus offering a range of formats for health industry to communicate their valuable messages to a widespread and highly focused; and a very responsive audience. I am confident that with this improved approach we will surpass any other medium in the healthcare segment and be the preferred bridge between the functionary and the beneficiary,” concludes Mr. Gupta.

About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed 7 years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.