NexGen Engineered Stones
Break Aesthetic Barriers
Felini as Flooring and Mocca Marmo on Back Wall |
Mumbai: India’s number 1 stone company, Classic Marble Company
(CMC) has announced the launch of a new collection of GenNex engineered marble
under its flagship brand Kalingastone. Nine new products, a collection of rare
marble designs, engineered with top quality raw materials sourced from across
the world and by using state of the art imported machinery, are expected to
mark a new beginning in the sphere of engineered marble.
Vikas Kesarkar,Vice President -Marketing, CMC |
“We have combined technology,
design and aesthetics to introduce engineered marble like none before. The new
series have a look and feel that is almost as rich and real as natural marble. Our
design team has broken many aesthetic barriers with the new launch. The series
will be path breakers in more ways than one,” says Mr. Vikas Kesarkar, Vice
President – Marketing, CMC.
Inspired by its Italian lineage,
the new set of engineered marble have been christened as Nero Portoro, Rosso
Levante, Felini, Grigio Cristallo, Mocca Marmo, Luna, Pietra Serina, Marcello
and Grigio Aurelio.
Nero Portoro
and Rosso Levante carry abstract designs on dark backdrops with striking bronze
and ivory patterns that are interspersed through the entire slab. When wall
mounted, the installations accentuate the beauty of the area, be it a bathroom
or a study. Felini, Grigio Cristallo, Mocca Marmo, Luna, and Pietra Serina are
subtly styled for mostly flooring applications. While Felini and Grigio
Cristallo are shades of beige, the former being lighter than the latter, Mocca
Marmo has contemporary brown shade. Luna and Pietra Serina are variants of the
colour grey. All these marble exhibit the same grainy gradient throughout the
surface of the slab. Both are excellent choice for application in stairways. In
fact, a mix and match of these marble can add a rich appeal to the
installation.
Marcello on Floor |
Marcello,
meanwhile, is contemporary beige marble which has the design that replicates
marble as found naturally. The patterns of white depict the water currents of a
flowing stream against the muddier background of beige. The stone is more
familiarly seen as flooring in office lobbies or even in residential
applications in living rooms or bedrooms.
Grigio Aurelio,
basically classified as grey marble has fragmented silica chips ranging from
micro, small to medium sizes and appears beautifully as table tops as well as
in framing French windows.
A scaled up installation
of the product gives a grandeur look to the space or can also be customised as
per the requirement of a buyer. The newly launched range is a perfect blend of
beauty and utility and is ideal for every application, be it residential or commercial.
“CMC introduced Kalingastone with
the very intent of giving people the selection of installing marble of choice
while keeping it affordable. Our latest range is a well-planned and
meticulously designed portfolio of marble and this innovation will certainly
create another benchmark in the segment. We are positive that our new range of
products will be appreciated by the end users. We will continue to innovate and
strive to deliver better products from time to time,” concludes Mr. Kesarkar.
About Classic Marble Company: A pioneer in the imported marble
industry, Classic Marble Company (CMC) since its inception in 1994 has grown to
become the number 1 stone company in India. Over 700 of the company’s
product offerings are manufactured at its state-of-the-art plant spread over
5,00,000 sq. m. of land and distributed through exclusive showrooms and several
distributor and dealer network in India and overseas. CMC’s factory at Silvassa
is an ocean of opulence exhibiting 30,000 metric tons of raw blocks, with a production
capacity 75,000 sq. ft. of marble and granite and the expertise to execute
turnkey projects.
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