CMC LAUNCHES FIRST-OF-ITS-KIND VEINED QUARTZ UNDER ITS BRAND – KALINGASTONE

CMC Launches First-Of-Its-Kind Veined Quartz Under Its Brand – KalingaStone

Veined Quartz - Countertop

Mumbai: India’s number 1 stone company, Classic Marble Company (CMC) has announced the launch of a new veined Quartz series under its flagship brand for engineered stone – KalingaStone. With the introduction of the veined quartz products that resemble the look of marble and carry the strength of quartz, the company has once again set a new benchmark in the engineered stones segment. Inspired by the signature style vein patterns of classic white Italian marble, the products have been named Bianco Carrara, Bianco Venatino and Statuario.

Mr. Amit Shah, Managing Director, CMC

“KalingaStone has created a niche for itself in the international market as well as at home, in the engineered stones category. Realizing the immense popularity and the rising demand for this product, we have taken a step further to meet the aspirations of the new age. The new quartz series is unique not only for its physical attributes of strength like in granite but also because it is designed to resemble a natural marble. Veins are typically a natural pattern formation in marble are in big demand for its aesthetics. However now, with the possibility of offering this timeless beauty in quartz, it will provide architects with alternatives that previously did not exist and we intend to capitalize on this,” says Mr. Amit Shah, Managing Director, CMC.

“CMC leads the engineered stones export market with 50 per cent market share. With the new product range we expect our export market share to grow 30 per cent annually,” adds Mr. Shah.

All three products exhibit grey veins against a white background. The products are available in standard dimensions of 335 cm * 165 cm and varying thickness of 12, 15, 20 and 30 mm. The newly launched range is a perfect blend of beauty and utility and is ideal for every application be it residential or commercial.

Mr. Vikas Kesarkar, VP- Marketing, CMC

“KalingaStone has a strong presence in the international markets. Currently, KalingaStone is exported to over 53 countries across six continents. With our latest veined quartz product not only have we expanded our product portfolio but also we have broken design barriers. We are positive that our customers will appreciate the new offering,” says Mr. Vikas Kesarkar, Vice president – Marketing, CMC.

The products will be manufactured at the company’s production facility in Silvassa. The new extension to the quartz product line will not only allow KalingaStone to launch newer designs but also double its quartz production capacity to 30 million sq. ft. per annum. The current production stands at 15 million sq. ft. per annum.

About Classic Marble Company: A pioneer in the imported marble industry, Classic Marble Company (CMC) since its inception in 1994 has grown to become the number 1 stone company in India. Over 700 of the company’s product offerings are manufactured at its state-of-the-art plant spread over 5,00,000 sq. m. of land and distributed through exclusive showrooms and several distributor and dealer network in India and overseas. CMC’s factory at Silvassa is an ocean of opulence exhibiting over 5,00,000 sq. m. of finished marbles, with a production capacity of 30 million sq. ft. of natural marble and 40 million sq. ft. of agglomerated marble and quartz per annum.