Lords Hotels
& Resorts Announces Major Expansion Plans
To Focus In The South &
East; Explores Overseas Market – Aims At 40 Properties By 2020
Mumbai: India’s fastest growing hospitality chain in the mid-market
segment, Lords Hotels & Resorts has announced plans to aggressively expand especially
in the south and the east and also gradually establish presence in the
international tourism circuit. The announcement comes on the heels of the recent
launch of its three new hotel properties in Agra, Jammu and Thissur. With this,
the hotel chain today stands at a count of 25 properties, including one
international hotel, and is aiming at adding another 15 to take the total count
to at least 40 properties by the year 2020.
Promoted
as true value Hotels, Inns and Resorts, Lords is a chain of 3 and 4-star
Hotels, Inns and Resorts. These offer luxurious accommodations and full-service
at friendly prices for the discerning business and leisure traveler and are
branded as Lords Plaza, Lords Inn, Lords Eco Inn and Lords Resorts.
 |
| Mr P R Bansal, CMD, Lords Hotels & Resorts |
“Since the formation of
the company in 2007 we have looked at growing aggressively. In nine years we
have marked our presence mainly in the western region and are increasing our footprint
in the north. We recently added a couple of properties to our portfolio in the
south including a lavish resort in Thissur. The east has a good potential for
growth especially in the mid-market segment and with our strength in this area,
we are positive that we would be able to quickly take a lead in the region,” says
Mr. P. R. Bansal, Chairman, Lords Hotels
& Resorts. “Also, after having established our presence in Nepal, we
have realized that we are positioned well enough to cater to the international
market. We are slated to announce the launch of our second property in Nepal
and are also looking at setting feet in Kenya and some other countries in the
African continent,” he adds.
The hotel chain that marks
its distinction in the mid-market segment with its ‘true value’ offerings is
also planning on strategic growth in the tier ll and tier lll cities and towns
for a uniform spread and better penetration of its brand in the immediate
future.
“The
hospitality sector is under-served in this part of the world. There are more hotel rooms
in New
York City than there are in all of India. The scope for growth for
hotels in the affordable sector especially in the tier ll and tier lll regions is
larger. Our concept of true value hotels
is generating a great response from our patrons. Almost all our hotels are
enjoying high occupancy rates. It is our target to add four hundred new rooms
by 2020,” says Mr. Rishi Puri, Vice
President, Lords Hotels and Resorts.
 |
| Mr Rishi Puri, VP, Lords Hotels & Resorts |
“We are focusing on expansion
across all the categories. Of our three new launches, our properties in Jammu
and Agra belong to the Lords Inn brand, while our property in Kerala belongs to
the Lords Resorts brand. In the forthcoming phase we will also be looking to
hard promote our five branded F&B outlets and one spa. As India claims its
rightful place on the global tourism map, Lords is poised to tap this great
opportunity to its optimum potential,” concludes
Mr. Puri.
About
Lords Hotels & Resorts:
Lords Hotels & Resorts is one of India’s
fastest growing hospitality chain in the mid-market segment. Since the
company’s inception in 2007, it has grown to be a chain of twenty-five hotels
and resorts spread across seven states in India. A chain of distinguished and
independently owned 3 and 4-star Hotels, Inns and Resorts, Lords is promoted as
true value properties offering
luxurious accommodations and full services at friendly prices.
