SALMAN STARRERS BAJRANGI BHAIJAN & PREM RATAN DHAN PAYO TOP FEATURED FILMS ACROSS MEDIA

2015: Roundup of Bollywood in Media

Mumbai: Calendar year 2015 (December month not considered) saw Salman Khan starers dominating all three forms of media – print, television and e-media. Bajrangi Bhaijan topped the charts followed by Prem Ratan Dhan Payo, Tanu Weds Manu 2 and ABCD 2 in the second, third and fourth spot respectively.

“While Print and TV drove Bajrangi Bhaijan’s visibility among all top movies, Prem Ratan Dhan Payo had a more fluctuating breakout. It topped all movies in the web space and managed to retain the second spot in print, but lagged to the third spot in TV. Tanu Weds Manu 2 ranked third overall, but managed to pip Prem Ratan Dhan Payo to the second spot in Internet visibility,” says Ashutosh, Founder & CEO, Kanalytics, the firm that conducted the research.

Launched as India’s first comprehensive trans media intelligence tool by media honcho Ashutosh and Bollywood singer Kailash Kher, Kanalytics uses a proprietary technology based platform to map the presence of brands across media including print, television and the digital space. It uses algorithms to measure the context they have been presented in and the tone and tenor used to describe them both by the traditional as well as the digital media.

For Bajrangi Bhaijan, Salman Khan grabbed 28.4% of total media attention. Of the total write ups in print media, Salman’s share was 47% against 31% in the e-media. Karishma Kapoor trailed him with a share of 16 and 15% in print and e-media respectively. “Interestingly, child Artist Harshaali grabbed more attention than Nawazuddin. Apart from actor related stories, box office collection based stories drove Bajrangi Bhaijaan visibility. This was followed by music and marketing stories,” says Ashutosh.

“If we were to summarize 2015, Bollywood coverage was single-handedly dominated by Salman Khan. Among movies that did not feature Salman Khan, the lead actresses, in contrast, dominated coverage. In Tanu Weds Manu 2 Kangana Ranaut grabbed 44% media attention against R Madhavan’s 16% and Shraddha Kapoor led with 33% against Varun Dhavan’s 31% in print and TV in ABCD 2. Also interesting to note was that by and large industry coverage was positive. A negligible 1% coverage was devoted to negative or controversial stories, Bajrangi Bhaijan being the only notable exception grabbing some negative buzz. Box office and other cast stories were also key driver for movies in 2015. But here too, Bajarangi Bhaijaan bucked the trend with music related stories getting a fair share of the exposure,” concludes Ashutosh.

About Us:

Kanalytics is the first-of-its-kind, fully integrated Media Analytics firm in India. Using a proprietary technology based platform, it maps the presence of brands across media including print, television and the digital space. It also measures Impact of Media called Brand Medium Impression (BMI), a result of quali and quanti parameters, and ascribes a certain value to each article or clip or a post to aid and measure the overall brand perception.

BECIL ENTERS INTO A FIRST OF ITS KIND TIE UP WITH MUMBAI BASED MEDIA INTELLIGENCE & ANALYTICS FIRM, KANALYTICS

BECIL Enters Into A First Of Its Kind Tie Up With Mumbai Based Media Intelligence & Analytics Firm, Kanalytics

Mumbai: Broadcast Engineering Consultants India Ltd (BECIL), a Mini Ratna PSU under the Ministry of Information and Broadcasting has entered into a first of its kind tie up with media intelligence and analysis firm, Kanalytics. Through this agreement, the two companies will jointly offer media intelligence, tracking and analytics services to corporates and the government alike.

Launched as India’s first comprehensive trans media intelligence tool in 2015 by media honcho Ashutosh and Bollywood singer Kailash Kher, Kanalytics is a comprehensive brand intelligence tool that allows companies to monitor, analyze and measure their presence in the Earned Media domain.

“Kanalytics has developed a proprietary technology based platform to map the presence of brands across media including print, television and the digital space and offers daily Tracking and Analytics like none else. We use algorithms to measure the context they have been presented in and the tone and tenor used to describe them both by the traditional media as well as the digital media. The method we have developed is a first of its kind in India,” says Ashutosh, Founder & CEO, Kanalytics.

The key result of this is the measure of Impact of Media called Brand Medium Impression (BMI), a result of quali and quanti parameters, and ascribes a certain value to each article or clip or a post and helps measure Return On Investment (ROI) on marketing and communication initiatives. Subsequently, the web and mobile delivery models serve well for the decision maker.

“The platform developed by Kanalytics enables our customers to set communication targets and be the one stop shop media strategy tool for the industry one operates in. For ease in decision making Kanalytics has dossiers on industry leaders, brands, journalists, publications, electronic channels, social media platforms among others. This, in turn, enables fully-informed, swift and efficient, forward-thinking decision making possible,” adds Ashutosh who has headed multiple media formats in the past including Reliance Broadcasting, Silicon India, Zee Network channels and the movie channel FILMY.

The tie up between Kanalytics and BECIL is expected to enable the latter to increase its bevy of value added services and further enhance its value proposition.

About Us:

Kanalytics is the first-of-its-kind, fully integrated Media Analytics firm in India, offering media analytics based solutions for the decision maker, across industries. Some of the top brands across Bollywood, Agro Chemicals, Construction, Retail, Finance, Private Equity, Insurance and Local Governments have partnered with Kanalytics. Be it advertising or media agencies, individuals working in the field of entertainment, celebrities, event co-ordination companies, government agencies, industry representatives or PR agencies, Kanalytics customizes its solutions to fit every need.