D’LECTA TO INTRODUCE A NEW RANGE OF DAIRY & CONSUMER FOOD PRODUCTS

To Scale Up Presence in Consumer Market

Mumbai: Dlecta Foods Pvt Ltd, a leading name in the B2B dairy product segment, has announced plans of scaling up its presence in the consumer segment and launching a slew of new products over the next twelve months.

Currently only a section of D’lecta products are available in the retail market. The products, available in supermarkets and online stores, include tetra pack cow milk, cow ghee, cream, cheese slices, cheese block, cheese spread and Milke, which is India’s first and only single serve liquid dairy creamer.

“D’lecta cow milk has already started gaining market preference in its category, especially in Mumbai and Pune. D’lecta Milke, in the meantime, is slowly replacing milk powder sachets in hotels, airlines, offices and high income households. It is not only a more convenient option, but also a healthier and tastier one,” says Mr. Deepak Jain, Founder & Managing Director, Dlecta Foods Pvt Ltd.

“We are looking at increasing support to the existing products by strengthening our distribution channels and reinforcing marketing initiatives. In addition, we will be introducing products like butter, mozzarella, natural cheddar and cream cheese to the retail market in the immediate future. These products already are part of our existing product portfolio, but currently available only on bulk order and for institutional sales,” he adds.

The market size for milk and milk products is currently estimated at Rs. 3.6 lac crores. The unorganized sector and a few large milk co-operatives and private companies dominate this market. “With the organized market growing at more than 10% per annum, we see a huge opportunity for ourselves. We have more than twenty products that are tried, tested and appreciated by some of the finest hotels, restaurants and other institutions of Mumbai / India. We are certain that consumers who value quality and freshness will seek our products,” says Mr. Devendra Garg, Executive Director.

With a company owned and operated state-of-the-art plant at Khopoli Maharashtra, D’lecta holds a distinct infrastructure advantage over its peers. One of the most technologically advanced plants in the whole of South Asia, it works as a dairy processing and packaging unit for an array of products. It has warehousing capabilities and due to its strategic location acts as an all India hub. Over the years, the company has developed a transportation infrastructure that allows it to deliver products of ambient to minus twenty degrees anywhere in India.

“In the intermediate to long term future, we will also look at introducing ready to eat soups, upma, poha and other snacks. As a brand we are not restricted to dairy products. D’lecta will associate itself with any food items that fulfill four key criteria. It should be healthy, the taste should appeal to an urban Indian audience, it should be convenient to cook or it should be part of our beverage / tea solutions,” concludes Mr. Jain.

About D’lecta Foods Private Limited:

D’lecta Foods Private Limited, formerly known as Devashree Foods Pvt Ltd, commenced operations in 2001 primarily as a marketing company. As the sole marketer and distributor of Dynamix Cow Ghee, D’lecta not only established the Dynamix brand, but also went on to create a market for Cow Ghee in India. Till its introduction, the consumer ghee market was dominated by buffalo ghee.

Since then D’lecta has introduced a slew of products and services that include food ingredients with special focus on dairy, bakery, confectionary and nutrition. It comprehensively covers the needs of any HORECA, offering from a range of top quality value products for the industry and a small range of consumer products including cheese, ghee, UHT milk, dairy creamers and even vending solutions.