DLECTA CAFÉ HOSTS AWARENESS PROGRAMME AND TEA TASTING EVENT BY LAUNCHING INDIGENOUSLY DEVELOPED FRESH TEA BREWING MACHINE

International Tea Day Observed In Mumbai

Mumbai: On the occasion of International Tea Day, Dlecta Café – India’s leading beverage vending solutions company observed the day by raising awareness on tea followed by a Tea Tasting session to celebrate the legacy of the iconic beverage. Prahlad Kakkar, renowned Ad man and tea aficionado attended the event and shared stories on his love for the beverage. The day was also marked by the unveiling of the first ever automatic fresh tea brewing machine. The machine is unique to the world of tea and is being patented for technology.

International Tea Day has been observed since 2005 in many tea producing countries most of which are Asian. The first International Tea Day was celebrated in New Delhi on the 15^th December 2005 and has ever since been observed by several countries each year.

“International Tea Day was formerly introduced with the aim of drawing global attention of governments and citizens to the impact of global tea trade on workers, small growers and consumers. The forum has helped many small scale growers and workers to come together and become a collective voice of the industry. Today, we observe this day to continue reminding ourselves that tea is not just the favorite beverage of India but also that there is an entire industry that thrives and livelihoods that sustain because of tea,” says Mr. Deepak Jain, Founder and Managing Director, Dlecta Foods Pvt. Ltd.

“Even though Tea is lot more subtle and varied than coffee it is losing out to it because the younger generation is adapting to it and it is not promoted sufficiently. Tea is our heritage and should be promoted as the national drink of India,” says Mr. Pralhad Kakkar.

Mr. Jain also added that India being the second largest producer and biggest consumer of tea after China, is a global lead in this segment. “We occupy the fourth place in exports after Kenya, China and Sri Lanka, and together with these nations account for 78% of world production and 71% of world exports. In 2013 world tea production was 4819 million kgs, of which India’s share was 25% with a volume of 1200 million kgs,” he adds.

Dlecta Foods Pvt Ltd, the parent company of Dlecta Café is a leading name in the Food and Beverage (F&B) industry specializing in the dairy segment. The company is already a pioneer in the manufacture of dairy creamers. With the introduction of the tea brewing machine it has also become the first Indian company to make a breakthrough of significance in the tea vending circuit.

“The technology is one of its kind in the vending space and the first one for tea. Coffee has seen advancements from time to time and is now at a place where it enjoys dominance in the retail scenario. We wish to be progressive in our approach to bring tea to that level. In fact, India is pre-dominantly a tea drinking nation and given the deserved quality and taste, we are positive that tea will supersede all other beverages. Dlecta Café’s tea brewing machine is only the first of many steps that will lead to tea gaining cult status in the future,” concludes Mr. Jain.

About Dlecta Foods Private Limited:

Dlecta Foods Private Limited commenced operations in 2001 primarily as a marketing company. As the sole marketer and distributor of Dynamix Cow Ghee, D’lecta not only established the Dynamix brand, but also went on to create a market for Cow Ghee in India. Till its introduction, the consumer ghee market was dominated by buffalo ghee.

Since then Dlecta has introduced a slew of products and services that include food ingredients with special focus on dairy, bakery, confectionary and nutrition. It comprehensively covers the needs of any HORECA, offering from a range of top quality value products for the industry and a small range of consumer products including cheese, ghee, UHT milk, dairy creamers and even vending solutions.

INDIAN COMPANY APPLIES FOR PATENT ON NEW TEA BREWING TECHNOLOGY; TO LAUNCH THE WORLD’S FIRST FRESH TEA BREWING MACHINE

Mumbai: Signaling, perhaps, the first ever touch of technology to the age old art of tea brewing, beverages major, D’lecta Café has announced the unveiling of the world’s first ever tea brewing machine. The company has already filed the technology for patent and plans to make it available in the domestic market in the forthcoming week followed by a worldwide launch.

Unlike most tea vending machines available in the market today which dispense a cup of pre-mix tea made from powdered milk that are high in sugar content, this machine will begin brewing only when one wishes to have a cup of freshly brewed tea. Adding milk and/or sugar is as per preference, and have been provisioned separately on extended trays attached to the machine. In fact, powdered milk has been substituted by creamers made of evaporated milk derived from pure cow milk and are aseptically packed for convenience. The new product will dispense a cup of freshly brewed connoisseur tea within thirty seconds, and can dispense up to 400 cups a day.

“Unlike coffee making, which has been seeing automation and technological advancements on an ongoing basis, tea brewing has largely remained a manual process. This is because tea brewing is a delicate process. But with the introduction of D’lecta Tea Vending Machine, connoisseurs will be able to enjoy their tea of choice without going through the labourous process of manual brewing,” says Mr Deepak Jain, Founder & Managing Director, Dlecta Foods Pvt Ltd.

This automatic fresh-tea vending machine is a first of its kind that will brew tea at the press of a button. It’s capable of dispensing a choice of beverages including the classic Assam tea, masala tea and green tea besides also offering black coffee, premixed coffee and café mocha. The machine has been designed, developed and patented by Dlecta Foods which has recently forayed into the consumer markets with its dairy based products after successfully operating in the B2B segment for over 12 years.

The machine has been ergonomically designed for elegance and space efficiency with arrangements to neatly accommodate consumables like paper cups, tea bags, coffee sachets, sugar and stirrers. The machine itself is easy to clean from the exteriors and comes with special hygiene features. The machine prompts for self-rinse if a selected option has been dormant for over 15 minutes and will all rinse for end of the day. All wet contact parts are made of stainless steel for longer life and easy cleaning.

“The machine is aimed at catering to the needs of the urban Indian offices and workspaces. The machine fulfils the typical needs of tea and coffee consumers by factoring in health, taste and convenience. The machine also proves to be economical by delivering an 80ml hot cup of freshly brewed tea for just Rs.3/- and is offered with a nominal AMC by the company at the time of purchase,” concludes Mr. Devendra Garg, Executive Director, Dlecta Foods Pvt Ltd.

About Dlecta Foods Private Limited:

Dlecta Foods Private Limited, formerly known as Devashree Foods Pvt Ltd, commenced operations in 2001 primarily as a marketing company. As the sole marketer and distributor of Dynamix Cow Ghee, D’lecta not only established the Dynamix brand, but also went on to create a market for Cow Ghee in India. Till its introduction, the consumer ghee market was dominated by buffalo ghee.Since then Dlecta has introduced a slew of products and services that include food ingredients with special focus on dairy, bakery, confectionary and nutrition. It comprehensively covers the needs of any HORECA, offering from a range of top quality value products for the industry and a small range of consumer products including cheese, ghee, UHT milk, dairy creamers and even vending solutions.

DLECTA FOODS LAUNCHES D’LECTA CAFÉ

Mumbai: Dlecta Foods Pvt. Ltd., a leading name in the Food & Beverages sector has launched D’lecta Café as part of its ongoing expansion drive. Under this vertical, Dlecta Foods will make available everything related to tea and coffee under one roof. The entire solution will comprise of an attractive looking D’lecta branded thermopot, three varieties of premium tea, coffee sachets, coffee premix, liquid dairy creamers and consumables like sugar sticks, paper cups, paper napkins and stirrers. The tea and coffee consumables along with the thermopot will come in compactly designed trays that will store everything in specially created slots.

“Our hot beverage solutions come in two sizes. The larger one serves up to fifty beverages in one filling while the smaller one serves up to six cups.  These are visually attractive and efficient performers. A cup of tea or coffee can be made in less than half a minute giving a much superior taste. These are ideally suited for offices, hotels and homes,” says Mr. Deepak Jain, Founder & Managing Director, Dlecta Foods Pvt Ltd. The hot beverage solutions have been designed and developed by an internal team at Dlecta Foods. Developed for catering to varied users, the products have been custom designed in 2 different variants. The one that serves up to 50 beverages per refill is branded as the 'Tea Station' and is more suitable for a small to medium offices. The other variant, the 'Welcome Tray', serves up to 6 cups and is a more decorated ensemble. It is ideal for homes, small offices and hotel rooms.

The company has recently announced plans of scaling up its presence in the consumer segment and is launching a slew of new products over the next twelve months. D’lecta Café will add value and work as an extension to the well established dairy business.

“Indians are compulsive tea drinkers. Whether at home or office, they are continuously consuming tea or coffee. But the problem has been that in most offices coffee vending machines are used to make tea or coffee. These beverages taste very bad, are unhygienic and cannot be customized for sweetness, strength or milk. Those who are conscious of quality will opt for D’lecta Café,” adds Mr. Jain.

“Another trend observed in this country is the rampant use of milk powder in tea and coffee. Most milk powders have high quantity of sugar and less of milk. The sugar component not only is unhealthy, especially to diabetics, but also interferes with the taste of tea and coffee. As a substitute to milk powder we have introduced D’lecta Milke. These are 10 gram serving of evaporated milk and are ideally suited for one cup of tea or coffee. Made from pure cow milk D’lecta Milke has no sugar content and comes in aseptic packaging making it simpler to use,” says Mr. Jain.

Milke creamer is processed at the company’s fully owned and operated state-of-the-art plant at Raigad, Maharashtra. One of the most technologically advanced plants in the whole of South Asia, it works as a dairy processing and packaging unit for an array of products.

“D’lecta Café is going to revolutionize beverage consuming pattern in India. It will offer fresh, healthy, and convenient option to tea and coffee aficionados. D’lecta Café houses all beverage essentials including popular flavors in tea and coffee like the green tea and masala tea besides the classic tea. In coffee we have the finest Arabica flavor to satisfy even the most discerning taste buds,” concludes Mr. Devendra Garg, Executive Director.

About Dlecta Foods Private Limited:

Dlecta Foods Private Limited, formerly known as Devashree Foods Pvt Ltd, commenced operations in 2001 primarily as a marketing company. As the sole marketer and distributor of Dynamix Cow Ghee, D’lecta not only established the Dynamix brand, but also went on to create a market for Cow Ghee in India. Till its introduction, the consumer ghee market was dominated by buffalo ghee.

Since then Dlecta has introduced a slew of products and services that include food ingredients with special focus on dairy, bakery, confectionary and nutrition. It comprehensively covers the needs of any HORECA, offering from a range of top quality value products for the industry and a small range of consumer products including cheese, ghee, UHT milk, dairy creamers and even vending solutions.

D’LECTA TO INTRODUCE A NEW RANGE OF DAIRY & CONSUMER FOOD PRODUCTS

To Scale Up Presence in Consumer Market

Mumbai: Dlecta Foods Pvt Ltd, a leading name in the B2B dairy product segment, has announced plans of scaling up its presence in the consumer segment and launching a slew of new products over the next twelve months.

Currently only a section of D’lecta products are available in the retail market. The products, available in supermarkets and online stores, include tetra pack cow milk, cow ghee, cream, cheese slices, cheese block, cheese spread and Milke, which is India’s first and only single serve liquid dairy creamer.

“D’lecta cow milk has already started gaining market preference in its category, especially in Mumbai and Pune. D’lecta Milke, in the meantime, is slowly replacing milk powder sachets in hotels, airlines, offices and high income households. It is not only a more convenient option, but also a healthier and tastier one,” says Mr. Deepak Jain, Founder & Managing Director, Dlecta Foods Pvt Ltd.

“We are looking at increasing support to the existing products by strengthening our distribution channels and reinforcing marketing initiatives. In addition, we will be introducing products like butter, mozzarella, natural cheddar and cream cheese to the retail market in the immediate future. These products already are part of our existing product portfolio, but currently available only on bulk order and for institutional sales,” he adds.

The market size for milk and milk products is currently estimated at Rs. 3.6 lac crores. The unorganized sector and a few large milk co-operatives and private companies dominate this market. “With the organized market growing at more than 10% per annum, we see a huge opportunity for ourselves. We have more than twenty products that are tried, tested and appreciated by some of the finest hotels, restaurants and other institutions of Mumbai / India. We are certain that consumers who value quality and freshness will seek our products,” says Mr. Devendra Garg, Executive Director.

With a company owned and operated state-of-the-art plant at Khopoli Maharashtra, D’lecta holds a distinct infrastructure advantage over its peers. One of the most technologically advanced plants in the whole of South Asia, it works as a dairy processing and packaging unit for an array of products. It has warehousing capabilities and due to its strategic location acts as an all India hub. Over the years, the company has developed a transportation infrastructure that allows it to deliver products of ambient to minus twenty degrees anywhere in India.

“In the intermediate to long term future, we will also look at introducing ready to eat soups, upma, poha and other snacks. As a brand we are not restricted to dairy products. D’lecta will associate itself with any food items that fulfill four key criteria. It should be healthy, the taste should appeal to an urban Indian audience, it should be convenient to cook or it should be part of our beverage / tea solutions,” concludes Mr. Jain.

About D’lecta Foods Private Limited:

D’lecta Foods Private Limited, formerly known as Devashree Foods Pvt Ltd, commenced operations in 2001 primarily as a marketing company. As the sole marketer and distributor of Dynamix Cow Ghee, D’lecta not only established the Dynamix brand, but also went on to create a market for Cow Ghee in India. Till its introduction, the consumer ghee market was dominated by buffalo ghee.

Since then D’lecta has introduced a slew of products and services that include food ingredients with special focus on dairy, bakery, confectionary and nutrition. It comprehensively covers the needs of any HORECA, offering from a range of top quality value products for the industry and a small range of consumer products including cheese, ghee, UHT milk, dairy creamers and even vending solutions.