US $ 1.4
Billion VEKA To Step Up India Operations
Mumbai: VEKA India, a subsidiary of VEKA AG – the world’s second
largest manufacturers of windows and doors systems recently marked ten
successful years of operations in India. To commemorate the occasion, Mr.
Andreas Hartleif, Group CEO and Managing Director, VEKA AG visited its India facility
located in Navi Mumbai and inaugurated its newly built state-of-the-art
showroom and application centre. The company also announced its plans of expanding
its operations and making strategic inroads into the Indian markets including
residential projects, hotels, hospitals and other commercial establishments.
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| (L-R) Mr. Andreas Hartleif, Group CEO & MD, VEKA AG with Mr. Rajesh Chawla, Director, VEKA India at the launch of a new facility in Navi Mumbai |
“The overall market size of PVC
window profiles in India is about 40,000 tons in an annum. In Germany, VEKA by
itself surpasses the figure in less than a month. We believe there is room for
exponential growth in India and we are here to capitalize on it,” says Mr.
Andreas Hartleif, Managing Director, VEKA AG.
“Currently the door and window
profiles in India are dominated by aluminium and wood. Also the fabrication is very
primitive. World over, uPVC profile is the default choice. This not only
provides greater durability, but also offers stunning looks and ultimate energy
efficiency by entirely keeping out noise, dust, heat or cold. uPVC profiles
also are more cost effective than aluminium and wood when compared apple to
apple,” adds Mr. Hartleif.
“New demand for urban housing in
India is expected to be nearly 13 million units by the end of 2018. Even if 10 % of these to be residences install
our profiles, it translates roughly to 13000 tons of uPVC material requirement and
we intend to capitalize on this possibility. Besides keeping with the global
trend, the traditional systems are becoming obsolete and are being replaced by
the uPVC for more obvious reasons,” says Mr. Rajesh Chawla, Director, VEKA
India. “Most quality conscious developers and realty majors including L&T
Construction Co., Godrej, Raheja Builders, Mugdha Developers, Runwal Group and
Purvankara among others use our products,” he adds.
Besides residential projects VEKA
India has installed their products in non-residential projects including the
American Embassy in New Delhi, The Taj Hotel, Novotel Hotel, Fortis Hospitals
and MGM Hospital among others.
With the recent acquisition of the
Germany based Gealan Holding and the UK based Bowater Building Products; VEKA
has become the largest manufacturers of doors and windows systems in Europe and
the second largest in the world.
“The home - office deco industry in
India will witness one of the most radical transformations with the aggressive promotion
that VEKA will initiate in India,” concludes Mr. Hartleif.
About
VEKA AG: A US $ 1.4 Billion Group company with its origins in
Germany, Veka has been a leading player in the uPVC industry for almost as long
as the material has been used for door and window frames. The Group employs
more than 3600 people through 25 subsidiaries in three continents around the
world. Its manufacturing facilities are spread across Germany, Great Britain,
France, Spain, Poland, USA, Russia and Mexico. The VEKA Group generated US $ 896
million turnover in 2013. Internationally, more than 2200 fabricators use VEKA
systems to create top-quality uPVC products.
About
VEKA India: In India, the company started operations in Gurgaon –
Delhi NCR a decade ago. Today, Veka India is vendor to some of the leading
companies and has provided window and door systems to India’s premier and well-designed
homes and offices. Its 20,000 sq. ft. facility in Navi Mumbai houses a state-of-the-art
warehouse and distribution set up, a fabrication training workshop and a Window
Testing rig along with an application centre. VEKA India, as a part of the
worldwide VEKA Group, remains a wholly family-owned business, just as it has
always been since its foundation in 1967.
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