VEKA MARKS TEN YEARS IN INDIA BY INTRODUCING WORLD’S CHOICEST COLLECTION OF UPVC WINDOW & DOOR PROFILES

US $ 1.4 Billion VEKA To Step Up India Operations 

Mumbai: VEKA India, a subsidiary of VEKA AG – the world’s second largest manufacturers of windows and doors systems recently marked ten successful years of operations in India. To commemorate the occasion, Mr. Andreas Hartleif, Group CEO and Managing Director, VEKA AG visited its India facility located in Navi Mumbai and inaugurated its newly built state-of-the-art showroom and application centre. The company also announced its plans of expanding its operations and making strategic inroads into the Indian markets including residential projects, hotels, hospitals and other commercial establishments.

(L-R) Mr. Andreas Hartleif, Group CEO & MD,
VEKA AG with Mr. Rajesh Chawla, Director,
VEKA India at the launch of  a new facility in
Navi Mumbai

“The overall market size of PVC window profiles in India is about 40,000 tons in an annum. In Germany, VEKA by itself surpasses the figure in less than a month. We believe there is room for exponential growth in India and we are here to capitalize on it,” says Mr. Andreas Hartleif, Managing Director, VEKA AG.

“Currently the door and window profiles in India are dominated by aluminium and wood. Also the fabrication is very primitive. World over, uPVC profile is the default choice. This not only provides greater durability, but also offers stunning looks and ultimate energy efficiency by entirely keeping out noise, dust, heat or cold. uPVC profiles also are more cost effective than aluminium and wood when compared apple to apple,” adds Mr. Hartleif.

“New demand for urban housing in India is expected to be nearly 13 million units by the end of 2018. Even if 10 % of these to be residences install our profiles, it translates roughly to 13000 tons of uPVC material requirement and we intend to capitalize on this possibility. Besides keeping with the global trend, the traditional systems are becoming obsolete and are being replaced by the uPVC for more obvious reasons,” says Mr. Rajesh Chawla, Director, VEKA India. “Most quality conscious developers and realty majors including L&T Construction Co., Godrej, Raheja Builders, Mugdha Developers, Runwal Group and Purvankara among others use our products,” he adds.

Besides residential projects VEKA India has installed their products in non-residential projects including the American Embassy in New Delhi, The Taj Hotel, Novotel Hotel, Fortis Hospitals and MGM Hospital among others.

With the recent acquisition of the Germany based Gealan Holding and the UK based Bowater Building Products; VEKA has become the largest manufacturers of doors and windows systems in Europe and the second largest in the world.

“The home - office deco industry in India will witness one of the most radical transformations with the aggressive promotion that VEKA will initiate in India,” concludes Mr. Hartleif.

About VEKA AG: A US $ 1.4 Billion Group company with its origins in Germany, Veka has been a leading player in the uPVC industry for almost as long as the material has been used for door and window frames. The Group employs more than 3600 people through 25 subsidiaries in three continents around the world. Its manufacturing facilities are spread across Germany, Great Britain, France, Spain, Poland, USA, Russia and Mexico. The VEKA Group generated US $ 896 million turnover in 2013. Internationally, more than 2200 fabricators use VEKA systems to create top-quality uPVC products.

About VEKA India: In India, the company started operations in Gurgaon – Delhi NCR a decade ago. Today, Veka India is vendor to some of the leading companies and has provided window and door systems to India’s premier and well-designed homes and offices. Its 20,000 sq. ft. facility in Navi Mumbai houses a state-of-the-art warehouse and distribution set up, a fabrication training workshop and a Window Testing rig along with an application centre. VEKA India, as a part of the worldwide VEKA Group, remains a wholly family-owned business, just as it has always been since its foundation in 1967.

MUMBAI WARMS UP TO PRE SEASON ALPHONSOS

Greencart.in Introduces Its Range of Branded, Naturally Ripened, 100% Carbide Free Alphonsos

Mumbai: With the city beginning to warm up to the king of fruits following a relative drop in prices, Greencart.in has launched its own range of branded Alphonso mangoes. Available in six different varieties, the mangoes are graded, packaged and come with one hundred percent naturally ripened and carbide free guarantee.

“Mangoes of a particular variety that grow in the coastal belt of Konkan and certain areas of South Gujarat are called Alphonso Mangoes. The soil, the climate, the proximity to the sea, the wind and the temperature that the crop are exposed to are some of the key factors that determine their texture, aroma, color and flavor. Alphonso mangoes from Devgad are said to be the best followed by those from the neighboring Ratnagiri,” says Rajiv Tevtiya, co founder and CEO.

The Greencart mangoes, currently available at www.greencart.in, comprise six varieties of Alphonsos sourced from select orchards of Devgad and Ratnagiri. Greencart’s in-depth expertise in Agribusiness help them source topnotch quality from the select farms.  “Our mangoes differ from those available at local vendors.

They are hand graded for standardization and naturally ripened at Government approved ripening chambers. Natural ripening is a long and intensive process that incurs substantial costs. So most vendors resort to ripening the mangoes artificially by using a banned toxic powder called Calcium Carbide, which are known to cause severe health damages. Our mangoes come with a carbide free guarantee,” he adds.

Alphonso mangoes available at this time of year are pre-season mangoes, which are mild in taste and aroma. They are more flavor some and less sweeter than their full season counterparts that are expected to hit the market by mid-April.

Greencart.in is a Mumbai based online portal specializing in fresh produce and gourmet food. It had recently secured US $ 1.5 million in its first round of funding. It currently offers more than 1500 products in over thirty categories. Its fresh range is one of the most extensive in the city and is currently unmatched by any online or brick and mortar store. The full range of products can be viewed at www.greencart.in.  The products are currently delivered across Mumbai, Navi Mumbai & Thane and will soon be available in other parts.