Care World TV Takes Health
& Wellness To Newer Levels Of Viewer Engagement – Becomes The 1st To Launch
On Apple TV
Mumbai: Care World TV, the leading global healthcare television channel
is now the first to become available to audiences on Apple TV – America’s
leading digital media player and a micro console. Besides being available on
Apple TV, the wellness channel is also available on popular streaming player including
Roku, Yupp TV and a host of other platforms.
“With technological advances the
industry is going through a phase of transition. While Direct To Home (DTH) and
cable is relevant today and will continue to remain relevant for a long time,
it is also a fact that we are seeing action in digital media streaming services,
as is evidenced by the success of movies and TV series providers like Netflix
and Amazon. Care World TV intends to take advantage of opportunities offered by
the new mediums and will be enhancing its presence in this sphere,” says Mr.
Ajit Gupta, Managing Director, Care World TV.
The healthcare channel is a
one-of-its-kind that hosts speciality shows dedicated to health, beauty, diet,
wellness, sex and also has an interactive show where audiences can consult
doctors directly.
“Care World TV has become
synonymous with the world of health, fitness and wellness. Nine years ago, when
we had set out to explore this domain and to bring to the audiences the crux of
a wholesome, healthy lifestyle, we had imagined this day to come. The channel’s
reach extends via a host of platforms including Android and iOS apps, online
channels and the latest being the content streaming devices” adds Mr. Gupta.
“In the last one year, Care World
TV has launched a slew of shows that address every possible physical and
psychological aspect of human health. There perhaps is no subject on health and
wellness that Care World TV has not incorporated and is a one stop for all
kinds of topics on preventive healthcare. Our aspiration is to provide everyone
access to legitimate advice on health and to meet this cause we will continue
to evolve and better the quality and reach of our programmes,” concludes Mr.
Gupta.