Thursday, 28 April 2016

CARE WORLD TV TAKES HEALTH & WELLNESS TO NEWER LEVELS OF VIEWER ENGAGEMENT – BECOMES THE 1ST TO LAUNCH ON APPLE TV


Care World TV Takes Health & Wellness To Newer Levels Of Viewer Engagement – Becomes The 1st To Launch On Apple TV

Mumbai: Care World TV, the leading global healthcare television channel is now the first to become available to audiences on Apple TV – America’s leading digital media player and a micro console. Besides being available on Apple TV, the wellness channel is also available on popular streaming player including Roku, Yupp TV and a host of other platforms.

“With technological advances the industry is going through a phase of transition. While Direct To Home (DTH) and cable is relevant today and will continue to remain relevant for a long time, it is also a fact that we are seeing action in digital media streaming services, as is evidenced by the success of movies and TV series providers like Netflix and Amazon. Care World TV intends to take advantage of opportunities offered by the new mediums and will be enhancing its presence in this sphere,” says Mr. Ajit Gupta, Managing Director, Care World TV.

The healthcare channel is a one-of-its-kind that hosts speciality shows dedicated to health, beauty, diet, wellness, sex and also has an interactive show where audiences can consult doctors directly.

“Care World TV has become synonymous with the world of health, fitness and wellness. Nine years ago, when we had set out to explore this domain and to bring to the audiences the crux of a wholesome, healthy lifestyle, we had imagined this day to come. The channel’s reach extends via a host of platforms including Android and iOS apps, online channels and the latest being the content streaming devices” adds Mr. Gupta.

“In the last one year, Care World TV has launched a slew of shows that address every possible physical and psychological aspect of human health. There perhaps is no subject on health and wellness that Care World TV has not incorporated and is a one stop for all kinds of topics on preventive healthcare. Our aspiration is to provide everyone access to legitimate advice on health and to meet this cause we will continue to evolve and better the quality and reach of our programmes,” concludes Mr. Gupta.

About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed 9 years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.

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