Monday 28 July 2014

INDIAN COMPANY APPLIES FOR PATENT ON NEW TEA BREWING TECHNOLOGY; TO LAUNCH THE WORLD’S FIRST FRESH TEA BREWING MACHINE

Mumbai: Signaling, perhaps, the first ever touch of technology to the age old art of tea brewing, beverages major, D’lecta Café has announced the unveiling of the world’s first ever tea brewing machine. The company has already filed the technology for patent and plans to make it available in the domestic market in the forthcoming week followed by a worldwide launch.

Unlike most tea vending machines available in the market today which dispense a cup of pre-mix tea made from powdered milk that are high in sugar content, this machine will begin brewing only when one wishes to have a cup of freshly brewed tea. Adding milk and/or sugar is as per preference, and have been provisioned separately on extended trays attached to the machine. In fact, powdered milk has been substituted by creamers made of evaporated milk derived from pure cow milk and are aseptically packed for convenience. The new product will dispense a cup of freshly brewed connoisseur tea within thirty seconds, and can dispense up to 400 cups a day.

“Unlike coffee making, which has been seeing automation and technological advancements on an ongoing basis, tea brewing has largely remained a manual process. This is because tea brewing is a delicate process. But with the introduction of D’lecta Tea Vending Machine, connoisseurs will be able to enjoy their tea of choice without going through the labourous process of manual brewing,” says Mr Deepak Jain, Founder & Managing Director, Dlecta Foods Pvt Ltd.

This automatic fresh-tea vending machine is a first of its kind that will brew tea at the press of a button. It’s capable of dispensing a choice of beverages including the classic Assam tea, masala tea and green tea besides also offering black coffee, premixed coffee and café mocha. The machine has been designed, developed and patented by Dlecta Foods which has recently forayed into the consumer markets with its dairy based products after successfully operating in the B2B segment for over 12 years.

The machine has been ergonomically designed for elegance and space efficiency with arrangements to neatly accommodate consumables like paper cups, tea bags, coffee sachets, sugar and stirrers. The machine itself is easy to clean from the exteriors and comes with special hygiene features. The machine prompts for self-rinse if a selected option has been dormant for over 15 minutes and will all rinse for end of the day. All wet contact parts are made of stainless steel for longer life and easy cleaning.

“The machine is aimed at catering to the needs of the urban Indian offices and workspaces. The machine fulfils the typical needs of tea and coffee consumers by factoring in health, taste and convenience. The machine also proves to be economical by delivering an 80ml hot cup of freshly brewed tea for just Rs.3/- and is offered with a nominal AMC by the company at the time of purchase,” concludes Mr. Devendra Garg, Executive Director, Dlecta Foods Pvt Ltd.

About Dlecta Foods Private Limited:
Dlecta Foods Private Limited, formerly known as Devashree Foods Pvt Ltd, commenced operations in 2001 primarily as a marketing company. As the sole marketer and distributor of Dynamix Cow Ghee, D’lecta not only established the Dynamix brand, but also went on to create a market for Cow Ghee in India. Till its introduction, the consumer ghee market was dominated by buffalo ghee.Since then Dlecta has introduced a slew of products and services that include food ingredients with special focus on dairy, bakery, confectionary and nutrition. It comprehensively covers the needs of any HORECA, offering from a range of top quality value products for the industry and a small range of consumer products including cheese, ghee, UHT milk, dairy creamers and even vending solutions.

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