CLEAN INDIA TECHNOLOGY WEEK TO KICKSTART FROM JAN 17TH ; TO BOOST GOVT OF INDIA’S SWACHH BHARAT ABHIYAN

Clean India Technology Week To Kickstart From Jan 17^th ; To Boost Govt Of India’s Swachh Bharat Abhiyan

·    Supported by Government bodies including Central Pollution Control Board; Maharashtra State Ministries of Water & Sanitation, Transport and Tourism; MCGM and Kolhapur Municipal Corporations; among others

·   To act as India’s single largest aggregator of cleaning technology, cleaning products and cleaning related activities

·        Clean India Awards to reward cleanliness and hygiene initiatives in various categories

·        More than 600 brands from 22 countries to participate

Mumbai: The success of Government of India’s Swachh Bharat Campaign is expected to have a direct bearing on the country’s emergence as a developed nation. Besides impacting its revenue growth from sectors like tourism and manufacturing, it is also direct indicator of a nation’s health. Unfortunately, India, while being fastidious about personal hygiene, has a bad track record in public cleanliness, sanitation and public health.

“There are many factors that are responsible for this. Right from the culture, role of administrators, seriousness of the enforcers, budget allocated, vibrancy of the cleaning industry, technology employed and awareness, among others, all play a strong part. In isolation they may not make much of a difference. But engagement at multiple levels could provide surprisingly quick results,” says Mangala Chandran, Director–VIS Group, the organisation responsible for holding Clean India Technology Week.

Clean India Technology Week is a one of its kind private initiative organised by the VIS Group in partnership with Afidamp Servizi, Italy to address the cleanliness aspect from a public perspective. On one level, it gets together professionals and brands associated with the cleanliness, hygiene and sanitation industry, while on other levels it engages Government bodies through participation, takes up massive public awareness campaigns, awards achievers in the field and showcases the latest cleaning technologies of the world through expos and holds seminars to engage the industry, among others.

“It is a comprehensive and holistic approach that we have adopted,” says Mrs. Chandran, “The campaign will kick off on January 17 with road shows across Mumbai at railway stations, hospitals, malls and other public places. This will be followed by Asia’s largest expo on cleanliness, the 13^th edition of Clean India Pulire, Car Care Expo, IFS (Integrated Facility Services) expo, Waste Technology India Expo and Laundrex India.”

The Clean India Tech Week will be joined by around 200 participants from over 22 countries, besides being supported by Government bodies like Central Pollution Control Board; Maharashtra State Ministries of Water & Sanitation, Transport and Tourism; MCGM and Kolhapur Municipal Corporations. International Associations like VDMA and European Cleaning Machines Associations too have joined hands. Among the other supporting associations are CREDAI, Federation of Small Scale Industries, Maharashtra Societies Welfare Associations, Hospitality Purchasing Managers Forum and IPHA are also part of the programme.

“At Clean India Technology Week we will be showcasing some of the latest technological advancements and innovations that have happened in the industry over the years. In addition to this we will also be holding the 2^nd Clean India Awards that will reward accomplishments by individuals, corporations and Government bodies across categories,” says Mrs. Chandran.

About 200 exhibitors from over 22 countries are showcasing products & systems and latest solutions. With an expected footfall of over 15,000 visitors, the Expos are set to create new records. There is much enthusiasm not only in the Government bodies that have come forward to support and attend the exhibition, but also the government-aided and private companies are partnering various events happening independently.

Besides being Asia’s largest networking platform for those in the cleaning business, for the first time as part of Clean India Technology Week, five expos will be held under one roof, namely, 13^th edition of Clean India Pulire; Waste Technology India Expo; Laundrex India; Car Care Expo and Integrated Facility Services Expo. The week-long activity will also focus on some other core subjects including waste management, cleanliness of vehicles, laundry systems and integrated facility services.

“The objective of Clean India is aligned with the objective of Swachh Bharat. We have been engaging with the health and cleanliness industry for over a decade and with the Government’s special intervention, we now believe that our efforts will pay off in making further rapid strides towards making our country clean,” concludes Mrs. Chandran.