Win At Well-Being
Mumbai: India’s leading health and wellness television channel, Care
World TV in an attempt to make well-being an interactive subject, has launched
Health Quiz. A daily quiz session, Health Quiz will constitute simple but
puzzling questions on wellness related subjects. The nine year old TV channel endeavors to evoke the minds and interests of viewers on diverse, critical
health topics. Viewers are invited to respond via SMS and the result is
announced on the same day. The winners also stand a chance to win exciting
prizes.
“Health and wellness are subjects
of importance to everyone yet it always remains a passive subject
in the order
of priorities. Most of the health issues when educated with a preventive course
of action are met with a laid back attitude, unless it is an emergency. Our endeavor is to keep our viewers abreast of all such preventive measures and be
equipped with knowledge on leading a fit and healthy life. Our interactive Health
Quiz has been developed with the intention of making this possible and it has changed
the scenario, grabbed attention and has compelled viewers to actively participate,”
says Mr. Ajit Gupta, Managing Director, Care World TV.
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| Mr. Ajit Gupta, Managing Director, Care World TV |
Care World TV has brought an
unprecedented interest in the health and wellness industry which is evident by
the popularity of the channel, in this segment. While many others have
attempted and are still debuting with some health dedicated time slots in their
existing channels, Care World has captured the entire gamut of this sector. It
is making progressive strides in this field, both to better the viewer
experience and make the subject as interesting as it can get.
“Health Quiz was piloted for
identifying viewers who have benefited with any or all of our shows. We kept receiving a steady trickle of entries to the quizzes we posted and over time we realized that this interaction would become another means for us to engage with
the audience. Winners appreciated that we recognized them and we were pleased
to know that it mattered to our viewers. This has encouraged us to extend
Health Quiz across all our other digital platforms as well. Our health and
wellness app – Body Care, is emerging as the next favorite platform for
participants to participate in the quizzes,” adds Mr. Gupta. “For the first
time in the history of Indian television, Care World TV is making an attempt to
idealize health by making it a topic of active and interesting communication
through Health Quiz. We are positive it will make a change,” he concludes.
About Care World TV: CARE WORLD TV, Asia's only Satellite
healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant
niche, has successfully completed 9 years of disseminating health related
information to the masses thus bridging the gap between the functionary and the
beneficiary. Keeping in tune with the boom in the healthcare Industry with
constant changes, in trends, development, research, the channel has introduced
various innovative shows with exclusive content. The content is produced in its
Mumbai involving experts from the industry has generated viewers in India,
Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available
on all major Cable Networks across the country and also can be accessed on
Videocon DTH.
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