CARE WORLD TV TO QUIZ VIEWERS ON HEALTH & WELLNESS – LAUNCHES ‘HEALTH QUIZ’

Win At Well-Being

Mumbai: India’s leading health and wellness television channel, Care World TV in an attempt to make well-being an interactive subject, has launched Health Quiz. A daily quiz session, Health Quiz will constitute simple but puzzling questions on wellness related subjects. The nine year old TV channel endeavors to evoke the minds and interests of viewers on diverse, critical health topics. Viewers are invited to respond via SMS and the result is announced on the same day. The winners also stand a chance to win exciting prizes.

“Health and wellness are subjects of importance to everyone yet it always remains a passive subject

Mr. Ajit Gupta, Managing Director, Care World TV

in the order of priorities. Most of the health issues when educated with a preventive course of action are met with a laid back attitude, unless it is an emergency. Our endeavor is to keep our viewers abreast of all such preventive measures and be equipped with knowledge on leading a fit and healthy life. Our interactive Health Quiz has been developed with the intention of making this possible and it has changed the scenario, grabbed attention and has compelled viewers to actively participate,” says Mr. Ajit Gupta, Managing Director, Care World TV.

Care World TV has brought an unprecedented interest in the health and wellness industry which is evident by the popularity of the channel, in this segment. While many others have attempted and are still debuting with some health dedicated time slots in their existing channels, Care World has captured the entire gamut of this sector. It is making progressive strides in this field, both to better the viewer experience and make the subject as interesting as it can get.

“Health Quiz was piloted for identifying viewers who have benefited with any or all of our shows. We kept receiving a steady trickle of entries to the quizzes we posted and over time we realized that this interaction would become another means for us to engage with the audience. Winners appreciated that we recognized them and we were pleased to know that it mattered to our viewers. This has encouraged us to extend Health Quiz across all our other digital platforms as well. Our health and wellness app – Body Care, is emerging as the next favorite platform for participants to participate in the quizzes,” adds Mr. Gupta. “For the first time in the history of Indian television, Care World TV is making an attempt to idealize health by making it a topic of active and interesting communication through Health Quiz. We are positive it will make a change,” he concludes.

About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed 9 years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.

BODY CARE – AN APP FOR PREVENTIVE CURE ON iOS & ANDROID

India’s Only Holistic Mobile Wellness App, Launched

Mumbai: Care World TV - the first and largest healthcare satellite channel in Asia has announced the launch of its wellness mobile app ‘Body Care’. The app will give users access to unlimited videos on various wellness aspects ranging from beauty to diet, fitness to sex and yoga to astrology. Besides this, the app incorporates a personalised interactive feature that allows users to direct queries to Subject Matter Experts (SME)s and doctors to receive one-on-one consultation. The app interface is user-friendly and is available on both iOS and Android platforms. The app has been built with the dual intent of accessibility and privacy.

Ajit Gupta, Managing Director, Care World TV

“The health and wellness industry in India is embarking upon a new era of preventive wellness, as against curative wellness. Taking cue of the trend, we at Care World have yet again taken the lead in making available the resources into people’s hands, quite literally,” says Mr. Ajit Gupta, Managing Director, Care World TV. “With an inventory of over thirty thousand videos covering all aspects of wellness, delivered by experts from around the world, the app is a complete knowledge bank and guide on the subject for anyone who has a smart phone. The content is dynamically updated and will stream around two hundred videos per day in all different categories,” he adds.

In the last seven years of its existence, Care World TV as a medium has contributed much to the development and progress of this industry. Bridging the gap between the functionary and the beneficiary, Care World TV today is the epitome of health and wellness.

“Data suggests that online users in India, not just urban but also rural, access internet on their phones more than on other devices. Considering this, we wanted to reach out to a larger audience and an app works as the ideal solution. All video content on Body Care is HD quality and despite being in HD, one will not experience any buffering in the streaming. Each video clip may range between three and ten minutes with information that is clear, concise and comprehensive,” says Mr. Ashok Singh, Creative Head, Care World TV.

Today, contemporary media is omnipresent and becoming available on mobile apps has been the latest addition. However barring popular media, there are very few channels that air niche content which have taken lead in launching a mobile app. In the health and wellness domain, Care World TV has become the first to do so and has already gained tremendous response for its mobile app - Body Care.

“Over the last one decade, the health and wellness industry has come a long way in educating and familiarizing Indian audiences with the concept of wellness. We are proud to have played the role of torch bearers and pioneered the concept of wellness, ahead of its time. Today, we are happy that new players are joining the fraternity and are planning on launching wellness channels. This only indicates that the industry has evolved and is ready to move into the next phase of its growth. So, the launch of our wellness app comes at a great time and we are positive that it will create a new benchmark and which will be followed by many,” concludes Mr. Gupta.

About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed 7 years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.