One-Way Journey To Wellness, From Home – At Home
Mumbai: The first and largest healthcare satellite channel in Asia,
Care World TV that had recently announced its plans to reorient its programmes
towards Wellness, has announced its first programme for the season. ‘100 Days Diet Plan’ – the series is
not only a first of its kind show but also is a well-researched and planned
show on wellness that will be aired beginning the month of May. All episodes of
the show have been shot in High-Definition (HD) with International feel and
context. The programme aims at breaking certain notions about health diets and
amplifying the goodness of a well-balanced diet, factoring in correct calories
intake and appropriate nutrient levels.
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| 100 Days Diet Plan_Host & Nutritionists with Mr. Ajit Gupta, MD, Care World TV |
The series is an all encapsulating
Wellness diet regime that assures, if followed, will not only address the
health quotient of an individual or family but also will make it equally
interesting to the palate.
“Wellness is an everyday state of
being and maintaining a well-balanced diet is the key to healthy living. ‘100
Days Diet Plan’ is designed to educate, clear misconceptions and most importantly
bring a disciplined effort towards following a diet to attain wellness,” says
Mr. Ajit Gupta, Managing Director, Care World TV.
“Today consumption of supplements,
promoted by nutraceutical companies, is trending. Many may
The TV channel has also leveled up
its production facility to leave no stone unturned in presenting the show with
world-class style. “To match the ideology of the show it is important to
deliver it in contemporary style. We've taken efforts to build the studio to
reflect its objective and audiences can enjoy viewing the same in 4K
resolution,” says. Mr. Ashok Singh, Creative Head, Care World TV.
In the last 10 – 15 years, sales in
the nutraceutical markets have seen an unprecedented spike. A couple years ago,
the sale of supplements in this market stood at US $96 billion worldwide and is
expected to show a CAGR between 6% - 7%.
“The diet industry is nearly a US
$60 billion-a-year business globally and the Indian market is becoming a major
player in this sector. The need for consumption of such processed, packaged diets
stems from the need of wanting a healthy body for many in the urban populaces. Most
people are concerned about their weight and may resort to dietary supplements
that are available in the market. However, there is no such thing as ‘one size
fits all’ in dieting and consuming such foods may prove futile in achieving the
end result. Our series aims at completely eliminating the need for supplements intake
and instead promotes indulging in a wholesome, nutritious, healthy diet as a
habit,” concludes Mr. Gupta.
