FREEBUCKS - INDIA’S LARGEST DEALS & REWARDS PLATFORM LAUNCHED BY REWARDPORT

Retail Industry To Experience The Next Wave Of Transformation 

Mumbai: RewardPort – the number 1 loyalty and reward Solutions Company has launched India’s biggest hyper local deals and rewards discovery platform – Freebucks. A first direct B2C offering from the pioneer in the B2B rewards segment, the product will be available for consumers across ten cities with 10,000 participating merchants. Consumers can choose both offline and online routes to avail offers, at no cost. With Freebucks, customers can find deals around them at merchant outlets as well as earn rewards while purchasing from existing, leading online retailers.

The entire process of Freebucks’ engagement has been kept simple for the consumer and can be completed in four easy steps that comprise joining Freebucks, choosing from the offers or deals, earning points, discounts and vouchers on purchases and finally, redeeming. Consumers can choose to transact either online or offline or both.

“RewardPort has been serving the B2B or the corporate sector with loyalty and rewards programmes for close to a decade. From incentivizing employees to rewarding partners or even designing marketing deals on products for our clients, we have networked anything and everything between the micro and the macro. With deep-rooted understanding of the market dynamics and our experience, we have launched Freebucks. Our rewards discovery platform will be the single biggest platform for consumers to find deals and earn rewards in their immediate vicinity,” says Javed Akhtar, CEO, RewardPort.

RewardPort has already received initial funding from existing investors to introduce this product.

“Freebucks, besides being a deals and rewards discovery platform for consumers, will also be a boon to the participating merchants. With the parent company RewardPort’s backing, participating merchants will get the benefit of having a marketing platform which will help them map spending patterns and trends. This in turn will help them run targeted sales promotions and reward programs to engage better with their customers,” Mr. Akhtar adds.

Freebucks will host deals and rewards on all consumer products including electronics, entertainment, food & beverages, gifts, health & beauty, home & kitchen, men's & women’s fashion, sports, travel and many others

“Freebucks will also aggregate the RewardPort promotion products from its B2B offerings on a single platform. This has the potential to add approximately 5,000 users each day via these transactions and it already sells over five million vouchers every year. Over the next one year Freebucks plans to add a million users and another 10,000 merchants to the platform. It gradually will also evolve into a reward wallet and a QR based payment system in partnership with an existing wallet company. We are positive that today’s smart shoppers, once sign up with Freebucks will appreciate our offerings and will realise that they don’t have to look anywhere else for better deals and rewards,” concludes Mr. Akhtar.

About RewardPort: RewardPort is India’s Number 1 loyalty and reward Solutions Company. It is a strategic marketing specialist providing end-to-end solutions in Consumer Loyalty, Customer engagement, Sales Channel Incentives and Employee Motivation for a bulk of corporate India. It is the only loyalty and reward Solutions Company that provides all functions under one roof and serves a host of sectors including Automation, BFSI, FMCG, Pharma, Media and Retail among others delivered and managed both offline and online. RewardPort has developed and executed over 1400 programs for around 400 corporates to successfully engage over 20 million customers. RewardPort has partnered with brands like Unilever, P&G, ITC, Being Human, L’oreal, Philips, Colgate, Emami to name a few. It has offices in Mumbai and Bangalore and its technical back-office is in Hyderabad.

DLECTA FOODS INTRODUCES PREMIUM DAIRY GOURMET TO THE CONSUMER MARKET

Dlecta Foods Introduces Premium Dairy Gourmet To The Consumer Market

Mumbai: Dlecta Foods Pvt Ltd, a leading name in the Food and Beverage (F&B) industry specializing in dairy products has recently introduced a line of gourmet products in the retail markets. These include a premium range of cheese available in slices, blocks and spread, besides cream cheese, shredded mozzarella and bakery ingredients like whip toppings and chocolate ganache. The products are available both online and offline at several leading online e-tailers as well as at prominent super-markets in the city and are aimed at consumers who love to cook gourmet food at home.

There has been an increasing demand for gourmet food in the retail space with growing appetite of urban Indians towards luxury gourmet food. The size of the gourmet food market in India is estimated at Rs. 6,500 crore, growing at a CAGR of 20% year on year and is expected to grow manifolds over the next few years.

“The young urban population appreciates good food and loves to explore new food cultures. This has become an inclusive part of lifestyle for many. Italian food that traditionally revolves around cheese is very popular with Indians and so are pastries and cakes. Our aim is to give these discerning food lovers the choice of dishing out world cuisines at home too. The products we have introduced are ingredients that can go into the making of gourmet foods that will deliver authentic tastes to the recipes,” says Mr. Deepak Jain, Founder and Managing Director, Dlecta Foods Pvt Ltd.

Dlecta Foods is the maker of India’s first and only dairy creamers, branded Milké. The product is sugarless, made from 100% cow milk and is considered a tastier and healthier substitute for powdered milk.

“Most of our products are premium, but belonging to the popular category. The cheese products that we’ve introduced are made from pure cow milk. The mozzarella is as fine as its Italian counterpart. The ganache is a product that is gaining in popularity and is used to make top layers of chocolate cakes, while the whip toppings are used for dressing cakes. We are positive that consumers will appreciate our offerings,” concludes Mr. Jain.

About Dlecta Foods Private Limited:

Dlecta Foods Private Limited commenced operations in 2001 primarily as a marketing company. As the sole marketer and distributor of Dynamix Cow Ghee, D’lecta not only established the Dynamix brand, but also went on to create a market for Cow Ghee in India. Till its introduction, the consumer ghee market was dominated by buffalo ghee.

Since then Dlecta has introduced a slew of products and services that include food ingredients with special focus on dairy, bakery, confectionary and nutrition. It comprehensively covers the needs of any HORECA, offering from a range of top quality value products for the industry and a small range of consumer products including cheese, ghee, UHT milk, dairy creamers and even vending solutions.