MUMBAI WARMS UP TO PRE SEASON ALPHONSOS

Greencart.in Introduces Its Range of Branded, Naturally Ripened, 100% Carbide Free Alphonsos

Mumbai: With the city beginning to warm up to the king of fruits following a relative drop in prices, Greencart.in has launched its own range of branded Alphonso mangoes. Available in six different varieties, the mangoes are graded, packaged and come with one hundred percent naturally ripened and carbide free guarantee.

“Mangoes of a particular variety that grow in the coastal belt of Konkan and certain areas of South Gujarat are called Alphonso Mangoes. The soil, the climate, the proximity to the sea, the wind and the temperature that the crop are exposed to are some of the key factors that determine their texture, aroma, color and flavor. Alphonso mangoes from Devgad are said to be the best followed by those from the neighboring Ratnagiri,” says Rajiv Tevtiya, co founder and CEO.

The Greencart mangoes, currently available at www.greencart.in, comprise six varieties of Alphonsos sourced from select orchards of Devgad and Ratnagiri. Greencart’s in-depth expertise in Agribusiness help them source topnotch quality from the select farms.  “Our mangoes differ from those available at local vendors.

They are hand graded for standardization and naturally ripened at Government approved ripening chambers. Natural ripening is a long and intensive process that incurs substantial costs. So most vendors resort to ripening the mangoes artificially by using a banned toxic powder called Calcium Carbide, which are known to cause severe health damages. Our mangoes come with a carbide free guarantee,” he adds.

Alphonso mangoes available at this time of year are pre-season mangoes, which are mild in taste and aroma. They are more flavor some and less sweeter than their full season counterparts that are expected to hit the market by mid-April.

Greencart.in is a Mumbai based online portal specializing in fresh produce and gourmet food. It had recently secured US $ 1.5 million in its first round of funding. It currently offers more than 1500 products in over thirty categories. Its fresh range is one of the most extensive in the city and is currently unmatched by any online or brick and mortar store. The full range of products can be viewed at www.greencart.in.  The products are currently delivered across Mumbai, Navi Mumbai & Thane and will soon be available in other parts.