CARE WORLD TV TO QUIZ VIEWERS ON HEALTH & WELLNESS – LAUNCHES ‘HEALTH QUIZ’

Win At Well-Being

Mumbai: India’s leading health and wellness television channel, Care World TV in an attempt to make well-being an interactive subject, has launched Health Quiz. A daily quiz session, Health Quiz will constitute simple but puzzling questions on wellness related subjects. The nine year old TV channel endeavors to evoke the minds and interests of viewers on diverse, critical health topics. Viewers are invited to respond via SMS and the result is announced on the same day. The winners also stand a chance to win exciting prizes.

“Health and wellness are subjects of importance to everyone yet it always remains a passive subject

Mr. Ajit Gupta, Managing Director, Care World TV

in the order of priorities. Most of the health issues when educated with a preventive course of action are met with a laid back attitude, unless it is an emergency. Our endeavor is to keep our viewers abreast of all such preventive measures and be equipped with knowledge on leading a fit and healthy life. Our interactive Health Quiz has been developed with the intention of making this possible and it has changed the scenario, grabbed attention and has compelled viewers to actively participate,” says Mr. Ajit Gupta, Managing Director, Care World TV.

Care World TV has brought an unprecedented interest in the health and wellness industry which is evident by the popularity of the channel, in this segment. While many others have attempted and are still debuting with some health dedicated time slots in their existing channels, Care World has captured the entire gamut of this sector. It is making progressive strides in this field, both to better the viewer experience and make the subject as interesting as it can get.

“Health Quiz was piloted for identifying viewers who have benefited with any or all of our shows. We kept receiving a steady trickle of entries to the quizzes we posted and over time we realized that this interaction would become another means for us to engage with the audience. Winners appreciated that we recognized them and we were pleased to know that it mattered to our viewers. This has encouraged us to extend Health Quiz across all our other digital platforms as well. Our health and wellness app – Body Care, is emerging as the next favorite platform for participants to participate in the quizzes,” adds Mr. Gupta. “For the first time in the history of Indian television, Care World TV is making an attempt to idealize health by making it a topic of active and interesting communication through Health Quiz. We are positive it will make a change,” he concludes.

About Care World TV: CARE WORLD TV, Asia's only Satellite healthcare TV Channel, emerged as the need of the hour by fulfilling a vacant niche, has successfully completed 9 years of disseminating health related information to the masses thus bridging the gap between the functionary and the beneficiary. Keeping in tune with the boom in the healthcare Industry with constant changes, in trends, development, research, the channel has introduced various innovative shows with exclusive content. The content is produced in its Mumbai involving experts from the industry has generated viewers in India, Bangkok, Pakistan, Nepal and many more Asian countries. Care World is available on all major Cable Networks across the country and also can be accessed on Videocon DTH.

CMC’S KALINGASTONE FLOORS MARUTI SUZUKI SHOWROOMS ACROSS INDIA

CMC’s KalingaStone Floors Maruti Suzuki Showrooms Across India

Mumbai: India’s number 1 stone company, Classic Marble Company (CMC) recently bagged a prestigious order from Maruti Suzuki, one of the country’s leading automobile manufacturers. A remodelling project, CMC will provide flooring products from its KalingaStone range for the car display area at its 150 showrooms across the country. This includes the cities of Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Pune, Patna, Ranchi, Udaipur, Jammu, Vapi, Bhopal and Surat.

“This is a significant achievement for CMC. This certainly is a representative of our expertise in manufacturing refined quality products with novelty that the company’s flagship brand KalingaStone has been selected as the most suitable choice by Maruti Suzuki for renovating their showrooms across India. We have done some key projects for Ashok Layland, L & T, Mumbai and Delhi International Airport, Reliance Industries, Hiranandani Group and many others. Our widespread distribution network helps us to offer timely delivery and undertake such large scale projects successfully”, says Mr. Amit shah, Managing Director, Classic Marble Company, who was recently honoured with ET Inspiring Business Leaders of India 2016 award.

CMC has efficiently supplied over 1.5 lac sq. ft. of the Bianco Thassos, the rich marble stone for over 75 showrooms in cities that include Mumbai, Nagpur, Nashik, Delhi, Gurgaon, Hyderabad, Chennai among others and expecting to supply over 1.50 sq.ft of the marble by end of this calendar year. With the capacity of producing around 25 million sq. ft. of  marble products per annum, the KalingaStone factory is a state – of - the - art plant spread over 3,00,000 sq.ft. in Silvassa. The company has installed the world’s latest polishing machines from Italy with 36 polishing heads which imparts maximum glossiness to the products, thus ensuring the making of superior quality products.

White coloured Bianco Thassos with a glossy white surface renders a gorgeous look to the overall space with the floor complimenting the elegant and stylish vehicles displayed at the showrooms. The milky white stone complements the company’s decor requirements perfectly. 

Maruti Suzuki needed its showrooms to maintain continuity in character, as is with their automobiles. While the look, finish and overall appeal needed to be consistent across all the sites, it also needed to be durable, low-maintenance stain and scratch resistant and having a long lifespan. KalingaStone marble, with its physical properties meeting all the requirements of strength and durability and best of all to be able to provide a choice in colours, designs and patterns was chosen as the most suitable material for the project. Besides being visually gratifying, the engineered stone is also known to be tougher than natural stone and won’t chip or crack easily. Routine maintenance and polishing preserve its beauty and functionality.

About Classic Marble Company: A pioneer in the imported marble industry, Classic Marble Company (CMC) since its inception in 1994 has grown to become the number 1 stone company in India. Over 700 of the company’s product offerings are manufactured at its state-of-the-art plant spread over 5,00,000 sq. m. of land and distributed through exclusive showrooms and several distributor and dealer network in India and overseas. CMC’s factory at Silvassa is an ocean of opulence exhibiting over 5,00,000 sq. m. of finished marbles, with a production capacity of 30 million sq. ft. of natural marble and 40 million sq. ft. of agglomerated marble and quartz per annum.

HOTEL INDUSTRY SCEPTICAL ABOUT GOVERNMENT’S HOMESTAY PLANS TO PROMOTE TOURISM

Hotel Industry Skeptical About Government’s Home-stay Plans To Promote Tourism

Mumbai: The Hotel and Restaurant Association of Western India (HRAWI) has raised concerns over the Government’s plan to open up home-stays as a way to bridge the acute deficiency of hotel rooms in the country for promoting tourism. The proposal which may allow anyone to offer stays at their homes will have no Government intervention and not attract any kind of taxation or commercial tariffs. The hotel industry is skeptical about the outcome of such a plan as it could backfire with no assurance of guest safety and would have consequences that affect employment and tax revenues.

“In a country like India where tourism is at a nascent stage promotion of home-stays at the expense of organised hospitality could spell doom. The primary problem with home-stays is that there are no standardization or categorizations. There have been multiple cases of exaggerated promises, misrepresentations, disagreements and conflicts with guests, hygiene issues and intimidation among others. Because home-stays are unregulated, there are no redressal systems in place,” says Mr. Bharat Malkani, President, HRAWI & Federation of Hotels and Restaurants Association of India (FHRAI). “Hotels are required by law to send details of foreign guests to the police station by submission of a C Form. This is a security requirement from the Ministry of Home Affairs. Home-stays are not required to be compliant and the industry fears that this will become the de facto accommodation for those foreigners that seek anonymity from the Police,” he adds.

HRAWI also questioned the relevance of subjecting hotels to administrative clearances, liquor permits and other licenses while home stays providing the very same services are exempted. Homestays, functioning just like hotels do, are prevalent even today in a lot of states. However, they are unorganized and are presently limited in numbers. With the Government’s new shift in policy focusing on homestays, the dynamics are expected to change.

“The hospitality industry without home-stays in Maharashtra today can generate almost Rs. 600 crores per extra night that a foreign tourist stays back to the Government as foreign exchange earnings, besides being the highest employment generator. Almost all tourist towns across the world have grown on the back of strong hospitality infrastructure and not home-stays, which are brought in only as a stop gap emergency measure, as Delhi did during the Asian games, due to the three year gestation period to add new hotel rooms. The solution to growth of tourism in India is freeing the hospitality sector from red tapism and following a pragmatic taxation policy,” says Mr. Kamlesh Barot, past President, HRAWI.

“If the home-stays concept does go into execution then hotels that are presently operating with the highest taxation applicable in addition to paying for utilities such as water and electricity at commercial rates are bound to be doomed. Tourism cannot afford to run or prosper without hotels and the Government will have to consider an alternate plan that can either allow hotels to operate with the same relaxations as would be given to homestays or vice versa,” concludes Mr. Malkani.

About Hotel & Restaurant Association Western India (HRAWI)

The Hotel and Restaurant Association (Western India) is a 66 years old Association of Hotels and Restaurants in Western India. Its members include smaller Hotels up to 5-Star Deluxe categories. The bulk of its members like any growth economy are made up of budget hotels. With around 1300 members across Western India, HRAWI covers Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Goa and the Union Territories of Daman, Diu & Silvassa, and is considered to be the voice of the Hotel Industry. The association is part of the national body of Federation of the Hotels & Restaurants Associations of India (FHRAI), located in New Delhi, which was originally founded in Mumbai in 1950 by the late Mr. J.R.D. Tata.